公开(公告)号：US20150269615A1

公开(公告)日：2015-09-24

申请号：US14734644

申请日：2015-06-09

Applicant: Google Inc.

Inventor： Paul Schelte Albert Reitsma ,  Thomas J. Murray, IV ,  Peng Zhang

IPC: G06Q30/02 ,  G06N5/02

CPC classification number: G06Q30/0254 ,  G06N5/02 ,  G06Q30/02 ,  G06Q30/0241

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for predicting visibility of web pages. The method comprises identifying web pages that include slots for presenting content. The method further comprises, for each slot, creating a fingerprint based on a URL associated with the page and structural information associated with the slot's location on the page, determining a likelihood of the slot being visible when the web page is initially presented, the likelihood in the form of a predictive model, and saving the fingerprint and predictive model in a data structure. The method further comprises receiving a request for content from a web page, creating fingerprints associated with the web page, and comparing the fingerprints to fingerprints in the data structure. When a matching fingerprint is located, prediction data is used that is associated with a matching fingerprint for the web page.

Abstract translation: 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于预测网页的可见性的方法。 该方法包括识别包括用于呈现内容的时隙的网页。 所述方法还包括：针对每个时隙，基于与所述页面相关联的URL和与所述页面上的时隙的位置相关联的结构信息来创建指纹，确定当所述网页最初被呈现时所述时隙的可能性是可见的，所述可能性 以预测模型的形式，并将指纹和预测模型保存在数据结构中。 该方法还包括从网页接收对内容的请求，创建与网页相关联的指纹，以及将指纹与数据结构中的指纹进行比较。 当找到匹配的指纹时，使用与网页的匹配指纹相关联的预测数据。