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1.发明申请SYSTEMS AND METHODS FOR SELECTING AND SERVING CONTENT ITEMS BASED ON VIEW PROBABILITY 审中-公开基于视图概率选择和服务内容项目的系统和方法公开(公告)号：US20140372205A1
公开(公告)日：2014-12-18
申请号：US13916407
申请日：2013-06-12
Applicant: Google Inc.
Inventor： Jonathan William Ray , Farnaz Azmoodeh , Eric Wood , Congxing Cai , Paul Schelte Albert Reitsma , Glenn Wilson , Peng Zhang , Troy Louis Walker
IPC: G06Q30/02
CPC classification number: G06Q30/0254 , G06F17/2247 , G06K9/00469 , G06K9/6202 , G06Q30/0242 , G06Q30/0275
Abstract: A system may select and serve content items based on a view probability. The view probability may be determined using a view probability predictive model and one or more current viewability variables. Based on the determined view probability output by the view probability predictive model, a content item may be selected and served. A script may be included with or otherwise associated with the data output to effect presentation of the selected content item. The script outputs data indicative of whether the served content item is viewed on a display of a device. The script may output data indicating that the served content item is viewed when at least a predetermined percentage of the pixels of the served content item are within a viewable region for a period of time. A served content item may be determined to not have been viewed if a predetermined period of time elapses.
Abstract translation: 系统可以基于视图概率来选择和提供内容项。 可以使用视图概率预测模型和一个或多个当前可见度变量来确定视图概率。 基于由视图概率预测模型输出的确定的视图概率，可以选择并提供内容项。 脚本可以包括在数据输出中或以其他方式与数据输出相关联以实现所选内容项的呈现。 该脚本输出指示在所述设备的显示器上是否观看所述被服务的内容项目的数据。 当所服务的内容项目的至少一个预定百分比的像素在可视区域内一段时间时，脚本可以输出指示所服务的内容项目被查看的数据。 如果经过预定的时间段，则可以确定所服务的内容项目不被查看。
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公开(公告)号：US20140372230A1
公开(公告)日：2014-12-18
申请号：US13972379
申请日：2013-08-21
Applicant: Google Inc.
Inventor： Jonathan William Ray , Farnaz Azmoodeh , Eric Wood , Congxing Cai , Paul Schelte Albert Reitsma , Glenn Wilson , Peng Zhang , Troy Louis Walker
IPC: G06Q30/02
CPC classification number: G06Q30/0254 , G06F17/2247 , G06K9/00469 , G06K9/6202 , G06Q30/0242 , G06Q30/0275
Abstract: A system may select and serve content items based on a view probability. The view probability may be determined using a view probability predictive model and one or more current viewability variables. Based on the determined view probability output by the view probability predictive model, a content item may be selected and served. A script may be included with or otherwise associated with the data output to effect presentation of the selected content item. The script outputs data indicative of whether the served content item is viewed on a display of a device. The script may output data indicating that the served content item is viewed when at least a predetermined percentage of the pixels of the served content item are within a viewable region for a period of time. A served content item may be determined to not have been viewed if a predetermined period of time elapses.
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公开(公告)号：US20170236524A1
公开(公告)日：2017-08-17
申请号：US15584839
申请日：2017-05-02
Applicant: Google Inc.
Inventor： Jonathan William Ray , Farnaz Azmoodeh , Eric Wood , Congxing Cai , Paul Schelte Albert Reitsma , Glenn Wilson , Peng Zhang , Troy Louis Walker , Gaurav Bhaya , Robert Stets
CPC classification number: G10L19/167 , G06F3/165 , G06F17/2247 , G06K9/00469 , G06K9/6202 , G06Q30/02 , G06Q30/0242 , G06Q30/0254 , G06Q30/0275 , H04N21/439
Abstract: Systems and methods to determine the status of transmitted audio packets. The audio packets can include digital components that are presented by a client computing device. Based on presentation variables and determinations of presentation status, the system can generate a predictive model that can be used to dynamically determines presentation values of audio packets prior to their transmission to a client computing device.
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公开(公告)号：US20160335664A1
公开(公告)日：2016-11-17
申请号：US15091323
申请日：2016-04-05
Applicant: Google Inc.
Inventor： Jonathan William Ray , Farnaz Azmoodeh , Eric Wood , Congxing Cai , Paul Schelte Albert Reitsma , Glenn Wilson , Peng Zhang , Troy Louis Walker
CPC classification number: G06Q30/0254 , G06F17/2247 , G06K9/00469 , G06K9/6202 , G06Q30/0242 , G06Q30/0275
Abstract: Systems and methods to determine image pixel status on a hardware display are provided. The systems and methods can determine a status of a uniquely identifiable measurement pixel of a first content item displayed on a display of a client device. The status can indicate that the measurement pixel is present in a viewable region of the display. The systems and methods can receive viewability variables from the client device. The viewability variables can include information regarding physical and electrical characteristics of the display, and can include information regarding data displayed on the display. The systems and methods can generate a view probability predictive model based on statuses and viewability variables determined from other client devices that previously displayed content items having measurement pixels.
Abstract translation: 提供了确定硬件显示器上图像像素状态的系统和方法。 系统和方法可以确定在客户端设备的显示器上显示的第一内容项目的唯一可识别的测量像素的状态。 该状态可以指示测量像素存在于显示器的可视区域中。 系统和方法可以从客户端设备接收可见性变量。 可见度变量可以包括关于显示器的物理和电特性的信息，并且可以包括关于在显示器上显示的数据的信息。 系统和方法可以基于先前显示具有测量像素的内容项的其他客户端设备确定的状态和可见度变量来生成视图概率预测模型。
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