公开(公告)号：US20180033054A1

公开(公告)日：2018-02-01

申请号：US14160934

申请日：2014-01-22

Applicant: Google Inc.

Inventor： Adam Champy ,  Roshan Khan ,  Vivek R. Rao

IPC: G06Q30/02

CPC classification number: G06Q30/0273

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An example content presentation opportunity is identified as being associated with a reservation system. The content presentation opportunity is characterized, including creating a signature defined by signals. Creating the signature includes defining a value for each signature element, wherein an element corresponds to one or more of signals. The value for a respective element is based on a value for a respective signal as defined by the content presentation opportunity. At least a portion of the signature is provided for presentation to a user. The user is queried for an indication of a relative importance of signature elements. The signature is evaluated in context of an exchange system including creating a proposed campaign including selection criteria based on the signature and the received indication. Information related to the campaign is provided.