公开(公告)号：US20150379557A1

公开(公告)日：2015-12-31

申请号：US14452086

申请日：2014-08-05

Applicant: Google Inc.

Inventor： Wangyi Liu ,  Yongtai Zhu

IPC: G06Q30/02

Abstract: Systems and methods for optimizing content performance using creative extensions are provided. A content generation system receives request for a content item for presentation on a client device. The request includes an indication of a serving context for the content item. The content generation system uses a creative extension performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple different potential creative extensions. Each of the potential creative extensions defines a different action that occurs in response to a user interaction with the content item. The content generation system selects one of the potential creative extensions based on the predicted performance metrics and generates a content item having the selected creative extension using data assets extracted from various data sources. The creative extension performance model is updated using event data from the client device.

Abstract translation: 提供了使用广告素材扩展优化内容性能的系统和方法。 内容生成系统接收用于在客户端设备上呈现的内容项的请求。 该请求包括内容项的服务上下文的指示。 内容生成系统使用广告素材扩展性能模型和内容项的服务上下文来计算针对多个不同潜在广告素材扩展的内容项的预测性能度量。 每个潜在的广告素材扩展都定义了响应于用户与内容项目交互而发生的不同动作。 内容生成系统基于预测的性能度量来选择潜在的广告素材扩展中的一个，并且使用从各种数据源提取的数据资产生成具有所选择的广告素材扩展的内容项目。 使用来自客户端设备的事件数据更新广告素材扩展性能模型。