公开(公告)号：US09530153B2

公开(公告)日：2016-12-27

申请号：US14870725

申请日：2015-09-30

Applicant: Google Inc.

Inventor： Wei-Hsin Lee ,  Jacob D. Schonberg ,  Chiu Wah Kelvin So ,  Jianfeng Shen

IPC: G06F17/30 ,  G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F17/30554 ,  G06F17/30867 ,  G06F17/3089 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于在搜索环境中重新定位内容。 一种方法可以包括接收对要提供的搜索结果页面的内容项目的请求，并且确定一个或多个重定向内容项目有资格与搜索结果页面呈现。 每个重定向内容项目是基于以下内容可以与搜索结果页面呈现的内容项目：（1）匹配重定向内容项目的定位关键字的搜索查询，以及（2）与重定向标识符匹配的用户标识符 包含在重定向内容项的重定位集中。 至少部分地基于与重定向内容项目相关联的出价以及指定响应内容项目的数据来选择要与搜索结果页面呈现的响应内容项目。

公开(公告)号：US20180068348A1

公开(公告)日：2018-03-08

申请号：US15361668

申请日：2016-11-28

Applicant: Google Inc.

Inventor： Wei-Hsin Lee ,  Jacob D. Schonberg ,  Chiu Wah Kelvin So ,  Jianfeng Shen

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F17/30554 ,  G06F17/30867 ,  G06F17/3089 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.

公开(公告)号：US20140214540A1

公开(公告)日：2014-07-31

申请号：US14176845

申请日：2014-02-10

Applicant: Google Inc.

Inventor： Wei-Hsin Lee ,  Jacob D. Schonberg ,  Chiu Wah Kelvin So ,  Jianfeng Shen

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F17/30554 ,  G06F17/30867 ,  G06F17/3089 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. In one aspect, a method includes receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each of the retargeted content items is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于在搜索环境中重新定位内容。 一方面，一种方法包括接收对要提供有搜索结果页面的内容项目的请求，并且确定一个或多个重定向内容项目有资格与搜索结果页面呈现。 每个重定向内容项目是基于以下内容可以与搜索结果页面呈现的内容项目：（1）匹配重定向内容项目的定位关键字的搜索查询，以及（2）与重定向标识符匹配的用户标识符 这被包括在重定向内容项目的重定向集中。 至少部分地基于与重定向内容项目相关联的出价以及指定响应内容项目的数据来选择要与搜索结果页面呈现的响应内容项目。

公开(公告)号：US10102545B2

公开(公告)日：2018-10-16

申请号：US15361668

申请日：2016-11-28

Applicant: Google Inc.

Inventor： Wei-Hsin Lee ,  Jacob D. Schonberg ,  Chiu Wah Kelvin So ,  Jianfeng Shen

IPC: G06F17/30 ,  G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.

公开(公告)号：US20180232371A1

公开(公告)日：2018-08-16

申请号：US15590861

申请日：2017-05-09

Applicant: Google Inc.

Inventor： Wei-Hsin Lee ,  Jacob D. Schonberg ,  Chiu Wah Kelvin So ,  Jianfeng Shen ,  Gaurav Bhaya ,  Robert Stets

IPC: G06F17/30

CPC classification number: G06F16/48 ,  G06F16/433

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.

公开(公告)号：US20160019589A1

公开(公告)日：2016-01-21

申请号：US14870725

申请日：2015-09-30

Applicant: Google Inc.

Inventor： Wei-Hsin Lee ,  Jacob D. SCHONBERG ,  Chiu Wah Kelvin So ,  Jianfeng SHEN

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F17/30554 ,  G06F17/30867 ,  G06F17/3089 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于在搜索环境中重新定位内容。 一种方法可以包括接收对要提供的搜索结果页面的内容项目的请求，并且确定一个或多个重定向内容项目有资格与搜索结果页面呈现。 每个重定向内容项目是基于以下内容可以与搜索结果页面呈现的内容项目：（1）匹配重定向内容项目的定位关键字的搜索查询，以及（2）与重定向标识符匹配的用户标识符 包含在重定向内容项的重定位集中。 至少部分地基于与重定向内容项目相关联的出价以及指定响应内容项目的数据来选择要与搜索结果页面呈现的响应内容项目。

公开(公告)号：US09177329B2

公开(公告)日：2015-11-03

申请号：US14176845

申请日：2014-02-10

Applicant: Google Inc.

Inventor： Wei-Hsin Lee ,  Jacob D. Schonberg ,  Chiu Wah Kelvin So ,  Jianfeng Shen

IPC: G06F17/30 ,  G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F17/30554 ,  G06F17/30867 ,  G06F17/3089 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. In one aspect, a method includes receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each of the retargeted content items is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于在搜索环境中重新定位内容。 一方面，一种方法包括接收对要提供有搜索结果页面的内容项目的请求，并且确定一个或多个重定向内容项目有资格与搜索结果页面呈现。 每个重定向内容项目是基于以下内容可以与搜索结果页面呈现的内容项目：（1）匹配重定向内容项目的定位关键字的搜索查询，以及（2）与重定向标识符匹配的用户标识符 这被包括在重定向内容项目的重定向集中。 至少部分地基于与重定向内容项目相关联的出价以及指定响应内容项目的数据来选择要与搜索结果页面呈现的响应内容项目。