公开(公告)号：US10146743B2

公开(公告)日：2018-12-04

申请号：US15261169

申请日：2016-09-09

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zhenguo Ou

IPC: G06F17/00 ,  G06F17/21 ,  G06F9/451 ,  G06F3/0484 ,  G06F17/30 ,  G06Q30/02 ,  G06F3/0481

Abstract: Systems and methods for optimizing content layout using behavior metrics are provided. Behavioral data is collected for a content item presented on a client device. The behavioral data indicates various locations within a display area of the content item at which a user action (e.g., clicking) occurs. The behavioral data is used to assign weights to various components of a layout scheme for the content item. A user action that occurs within an area of the content item associated with a particular component of the layout scheme contributes to the weight of the corresponding component. The weights associated with each component of the layout scheme are used to optimize the layout for the content item. Components with greater assigned weights are highlighted or emphasized. The display sizes of components in the optimized layout scheme may correspond to the weights associated with the components.

公开(公告)号：US20160378719A1

公开(公告)日：2016-12-29

申请号：US15261169

申请日：2016-09-09

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zhenguo Ou

IPC: G06F17/21 ,  G06F9/44 ,  G06Q30/02

CPC classification number: G06F17/211 ,  G06F3/0481 ,  G06F3/04842 ,  G06F9/451 ,  G06F17/212 ,  G06F17/30905 ,  G06Q30/02 ,  G06Q30/0277

Abstract: Systems and methods for optimizing content layout using behavior metrics are provided. Behavioral data is collected for a content item presented on a client device. The behavioral data indicates various locations within a display area of the content item at which a user action (e.g., clicking) occurs. The behavioral data is used to assign weights to various components of a layout scheme for the content item. A user action that occurs within an area of the content item associated with a particular component of the layout scheme contributes to the weight of the corresponding component. The weights associated with each component of the layout scheme are used to optimize the layout for the content item. Components with greater assigned weights are highlighted or emphasized. The display sizes of components in the optimized layout scheme may correspond to the weights associated with the components.

公开(公告)号：US20150286742A1

公开(公告)日：2015-10-08

申请号：US14308955

申请日：2014-06-19

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zhenguo Ou

IPC: G06F17/30 ,  G06F3/0484 ,  G06F17/21

CPC classification number: G06F17/211 ,  G06F3/0481 ,  G06F3/04842 ,  G06F9/451 ,  G06F17/212 ,  G06F17/30905 ,  G06Q30/02 ,  G06Q30/0277

Abstract: Systems and methods for optimizing content layout using behavior metrics are provided. Behavioral data is collected for a content item presented on a client device. The behavioral data indicates various locations within a display area of the content item at which a user action (e.g., clicking) occurs. The behavioral data is used to assign weights to various components of a layout scheme for the content item. A user action that occurs within an area of the content item associated with a particular component of the layout scheme contributes to the weight of the corresponding component. The weights associated with each component of the layout scheme are used to optimize the layout for the content item. Components with greater assigned weights are highlighted or emphasized. The display sizes of components in the optimized layout scheme may correspond to the weights associated with the components.

Abstract translation: 提供了使用行为度量优化内容布局的系统和方法。 针对客户端设备上呈现的内容项收集行为数据。 行为数据表示在用户动作（例如，点击）发生的内容项目的显示区域内的各种位置。 行为数据用于为内容项的布局方案的各种组件分配权重。 在与布局方案的特定部件相关联的内容项目的区域内发生的用户动作有助于相应组件的重量。 与布局方案的每个组件相关联的权重用于优化内容项的布局。 具有较大分配权重的组件被突出显示或强调。 优化布局方案中的组件的显示尺寸可以对应于与组件相关联的权重。

公开(公告)号：US09465887B2

公开(公告)日：2016-10-11

申请号：US14308955

申请日：2014-06-19

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zhenguo Ou

IPC: G06F17/00 ,  G06F17/30 ,  G06F3/0484 ,  G06F17/21 ,  G06Q30/02 ,  G06F3/0481 ,  G06F9/44

CPC classification number: G06F17/211 ,  G06F3/0481 ,  G06F3/04842 ,  G06F9/451 ,  G06F17/212 ,  G06F17/30905 ,  G06Q30/02 ,  G06Q30/0277

Abstract: Systems and methods for optimizing content layout using behavior metrics are provided. Behavioral data is collected for a content item presented on a client device. The behavioral data indicates various locations within a display area of the content item at which a user action (e.g., clicking) occurs. The behavioral data is used to assign weights to various components of a layout scheme for the content item. A user action that occurs within an area of the content item associated with a particular component of the layout scheme contributes to the weight of the corresponding component. The weights associated with each component of the layout scheme are used to optimize the layout for the content item. Components with greater assigned weights are highlighted or emphasized. The display sizes of components in the optimized layout scheme may correspond to the weights associated with the components.

Abstract translation: 提供了使用行为度量优化内容布局的系统和方法。 针对客户端设备上呈现的内容项收集行为数据。 行为数据表示在用户动作（例如，点击）发生的内容项目的显示区域内的各种位置。 行为数据用于为内容项的布局方案的各种组件分配权重。 在与布局方案的特定部件相关联的内容项目的区域内发生的用户动作有助于相应组件的重量。 与布局方案的每个组件相关联的权重用于优化内容项的布局。 具有较大分配权重的组件被突出显示或强调。 优化布局方案中的组件的显示尺寸可以对应于与组件相关联的权重。

公开(公告)号：US20160110082A1

公开(公告)日：2016-04-21

申请号：US14730865

申请日：2015-06-04

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zhenguo Ou

IPC: G06F3/0484 ,  G06F17/22 ,  G06F3/0482 ,  G06Q30/02

CPC classification number: G06F17/2247 ,  G06F16/972 ,  G06F17/212 ,  G06F17/248 ,  G06Q30/0275 ,  G06Q30/0276

Abstract: A system for automatically generating a content item may include receiving a content item template having a set of elements for creating a content item and content item data for the set of elements. In some implementations, the content item data may include one or more assets that are selected based on contextual data for a content item request. The contextual data may include a connection type or speed. A placeholder for each element of the set of elements of the content item template may be generated and a space allocation for each element may be determined based on the generated placeholders for each element. A determination if a conflict exists based on the determined space allocations for each element may be made and, responsive to determining no conflict exists, a content item may be generated using the content item data and the determined space allocations.

Abstract translation: 用于自动生成内容项的系统可以包括接收具有用于创建内容项的元素集合的内容项模板和用于该组元素的内容项数据。 在一些实现中，内容项数据可以包括基于内容项请求的内容相关数据选择的一个或多个资产。 上下文数据可以包括连接类型或速度。 可以生成内容项模板的元素集合中的每个元素的占位符，并且可以基于为每个元素生成的占位符来确定每个元素的空间分配。 可以基于确定的每个元素的空间分配来确定是否存在冲突，并且响应于确定不存在冲突，可以使用内容项数据和所确定的空间分配来生成内容项。