公开(公告)号：US11574339B1

公开(公告)日：2023-02-07

申请号：US16705919

申请日：2019-12-06

Applicant: Google LLC

Inventor： Yew Jin Lim ,  James Kunz ,  Randolph Gregory Brown ,  Beidou Wang ,  David Hou ,  Kyle Zaragoza ,  Yi Li ,  Nikita Kirnosov ,  Tao Feng

IPC: G06Q30/00 ,  G06Q30/02 ,  G06N20/00 ,  G06Q50/00

Abstract: Processor(s) of a client device can: analyze one or more features of an electronic resource that is under consideration for solicitation to a user; determine a notification likelihood that the user will access the electronic resource in response to an unsolicited notification of the electronic resource being output to the user; determine a baseline likelihood that the user will access the electronic resource without being solicited; compare the notification likelihood with the baseline likelihood; and cause, based on the comparing, the unsolicited notification to be output to the user. In some implementations, determining the notification likelihood and/or the baseline likelihood is based on applying data associated with the electronic resource as input across a machine learning model to generate output indicative of the notification likelihood and/or the baseline likelihood. In other implementations, determining the notification likelihood and/or the baseline likelihood is based on past behavior or preference(s) of the user.