公开(公告)号：US20240214385A1

公开(公告)日：2024-06-27

申请号：US18394070

申请日：2023-12-22

Applicant: Google LLC

Inventor： Gang Wang ,  Yue Wang ,  Chin-Yet Lin

IPC: H04L9/40 ,  G06F21/62

CPC classification number: H04L63/104 ,  G06F21/6227

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting and providing digital contents to a client device are described. The system receives a request including a user membership probabilistic data structure encoding user membership information, and constructs, based on the user membership probabilistic data structure, a query for identifying candidate digital components that are eligible for distribution to users. The system obtains the set of candidate digital components by querying one or more digital component databases using the constructed query, selects, from the candidate digital components, one or more digital components, and provides the one or more digital components to the client device for presentation to the user.

公开(公告)号：US20250077702A1

公开(公告)日：2025-03-06

申请号：US18284755

申请日：2023-01-19

Applicant: Google LLC

Inventor： Gang Wang ,  Chin-Yet Lin ,  Rishav Anand ,  Shruti Murali ,  Tenghui Liu

IPC: G06F21/62

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing digital component while securing user data are described. In one aspect, a method includes receiving, by a multi-platform server and from a client device, a request for a digital component for presentation by the client device. The request for the digital component includes (i) request data that is opaque to the multi-platform server, and (ii) sensitive user data that is managed by the client device. In response to receiving the request for the digital component, the multi-platform server transmits, to a first content platform, a contextual request that includes the request data from the client device and that does not include the sensitive user data. After transmitting the contextual request, the multi-platform server receives, from the first content platform, a contextual response that includes a selection data unit for a first repository of digital components.