公开(公告)号：US20230177543A1

公开(公告)日：2023-06-08

申请号：US17543465

申请日：2021-12-06

申请人： Google LLC

发明人： Wei Huang ,  Zhenyu Liu ,  Geoffrey Charles Levine ,  Deepa Paranjpe ,  Yipei Wang ,  Robert Istvan Busa-Fekete

IPC分类号： G06Q30/02 ,  G06Q30/06 ,  G06N20/00

CPC分类号： G06Q30/0205 ,  G06Q30/0631 ,  G06N20/00

摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for using machine learning models to expand user groups while preserving user privacy and data security are described. In one aspect, a method includes receiving, for a web-based resource, a set of user group identifiers for a set of user interest groups that each include, as members, one or more users that requested content from the web-based resource over a given time period. A seed user list that includes user identifiers for at least a portion of the users in the set of user interest groups is created. A similar audience machine learning model is generated based on a set of one or more feature values corresponding to one or more features of the users corresponding to the user identifiers in the seed user list. A set of similar users is identified using the model.