公开(公告)号：US20250061490A1

公开(公告)日：2025-02-20

申请号：US18561424

申请日：2023-03-02

Applicant: Google LLC

Inventor： Elena Erbiceanu-Tener ,  Tianyi Pan ,  Derek Dunfield ,  Khannan Sundar ,  Benjamin Max Ewing ,  Mayank Krishna Kedia ,  Fang Han ,  Dhruv Sagar

IPC: G06Q30/0251 ,  G06Q30/0241

Abstract: The technology is generally directed to personalizing digital components for users based on a merged preference profile. The merged preference profile may be generated based on declared and inferred preferences of the users. The declared and inferred preferences may be preferences related to brands, topics, types of products, etc. The merged preference profile may be used to personalize the digital components output to the user. For example, when identifying digital components to be selected, at least some of the digital components may be selected based on the merged preference profile of the user. At least a portion of the selected digital components may be digital components with a subject matching the preferences of the user, thereby improving the digital components output to the user.

公开(公告)号：US20250104112A1

公开(公告)日：2025-03-27

申请号：US18543547

申请日：2023-12-18

Applicant: Google LLC

Inventor： Sarah Whitney ,  Ranjith Lingamaneni ,  Derek Dunfield

IPC: G06Q30/0251

Abstract: The technology is generally directed to identifying and providing relevant digital content associated with digital components. The digital content may be identified based on a comparison of identifiers associated with the digital component to identifiers associated with the digital content. The digital component may include a content identifier, which may be used to determine one or more merchant identifiers. The merchant identifiers may be associated with brands, product types, or the like within the digital component. The merchant identifiers may be compared to content index identifiers. The content index identifiers may be used to identify the brands, product types, merchants, etc., of the digital content in the content index. When the merchant identifier matches a content index identifier, the digital content associated with the matching content index identifier may be identified as relevant digital content. The relevant digital content may be provided for output relative to the digital component.