公开(公告)号：US11080762B1

公开(公告)日：2021-08-03

申请号：US15211240

申请日：2016-07-15

Applicant: Google LLC

Inventor： Ali Nasiri Amini ,  Ardian Poernomo ,  Alireza Darvish ,  Alok Aggarwal ,  Eu-Jin Goh ,  Oren E. Zamir ,  Qing Xu

IPC: G06Q30/00 ,  G06Q30/02 ,  G06F16/22

Abstract: Methods, systems, and apparatus for content item auction bidding. In one aspect, a method includes receiving a request for a content item, the request including request feature values and a device identifier, the device identifier being included in a remarketing list; obtaining a predicted performance measure for a remarketing content item associated with the remarketing list based on a first timestamp and a second timestamp, the first timestamp being included in the remarketing list and associated with the device identifier included in the request, and the second timestamp being for the request; determining a bid adjustment value based on the first timestamp and the second timestamp; obtaining a remarketing bid for the remarketing content item, the remarketing bid specifying an amount a content item provider is willing to pay for distribution of the remarketing content item; and adjusting the remarketing bid based on the bid adjustment value.

公开(公告)号：US20190139083A1

公开(公告)日：2019-05-09

申请号：US16184986

申请日：2018-11-08

Applicant: GOOGLE LLC

Inventor： Nathan Peter Lucash ,  Fred Bertsch ,  Eu-Jin Goh

IPC: G06Q30/02

Abstract: System and method for remarketing based on a prediction of how a user will interact with previously accessed third-party content based on how the user perceives content viewed on a third-party content provider's web property is presented. A remarketing system communicates a tag for triggering a user identifier and a computer executable code to a user via a third-party content provider system when the user computer accesses content on the third-party content provider system. The computer executable code measures user activities relating to how the user perceives the content. The remarketing system predicts how the user will react to previously accessed third-party content as a function of these measurements. In response to an affiliate web property requesting a third-party content, the remarketing system determines whether to select the previously accessed third-party content. Further, the remarketing system may allow the third-party content provider's bid for selection of the previously accessed third-party content to be adjusted to increase the likelihood of the previously accessed third-party content being selected.