公开(公告)号：US20190172102A1

公开(公告)日：2019-06-06

申请号：US16266927

申请日：2019-02-04

Applicant: Google LLC

Inventor： Shumeet Baluja ,  Henry A. Rowley

IPC: G06Q30/02 ,  H04L29/08

Abstract: Font or format-based heuristic extraction of data structures are described. A data structure storage entity is accessed. A heuristic extraction technique comprising a font or format-based policy is used to parse the data structure and extract data from the data structure. Content selection criteria is determined from the data extracted from the data structure using the parsing technique. Online content items are generated with the determined content selection criteria. An online content item is selected responsive to location information received via a global positioning component of a computing device. The computing device receives, via a network, the selected online content item and is instructed to render the selected online content item.