公开(公告)号：US10909100B2

公开(公告)日：2021-02-02

申请号：US15695584

申请日：2017-09-05

Applicant: Google LLC

Inventor： Shireesh Agrawal ,  Moises Morgenstern Gali ,  Sumedha Swamy ,  Hongjie Bai

IPC: G06F16/00 ,  G06F16/22 ,  G06F16/951 ,  G06F16/955 ,  G06F16/95 ,  G06Q30/06 ,  G06Q30/02

Abstract: A data processing system generates a mapping between entries in an index to determine an object represented by digital content of a network address. The system includes a network interface system that receives script data and a content title of digital content; a data retrieval interface that retrieves executable logic; a parsing engine that executes the executable logic to extract an identifier of an object; a search engine that searches an index to identify a first entry with indexed data representing a descriptor of the object for which the identifier is extracted; and a mapping engine that generates, in the index, a second entry with data representing the content title of the digital content and with data representing the identifier of the object that is referenced by the digital content accessible at the network address, and a mapping between the first entry and the second entry.

公开(公告)号：US20190392016A1

公开(公告)日：2019-12-26

申请号：US16564839

申请日：2019-09-09

Applicant: Google LLC

Inventor： Jyotsna Vaideeswaran ,  Kamal Tiwari ,  Jayavel Shanmugasundaram ,  Hongjie Bai

IPC: G06F16/955 ,  H04L29/08 ,  G06Q30/02 ,  H04L29/12 ,  H04N21/236 ,  G06F16/95 ,  G06F16/951 ,  G06F16/958 ,  G06F16/9535 ,  G06F16/903

Abstract: Methods, systems, and apparatus for resource locator remarketing are presented. In one aspect, a method includes receiving visitation data from a publisher, the visitation data specifying a device identifier and a resource locator specifying a resource that was provided to a user device; identifying a content feed that includes regular expressions, each regular expression specifying matching character strings and a set of content items that are eligible to be provided to user devices corresponding to visitation data including a resource locator matching one of the regular expressions; identifying, a first matching regular expression that matches the resource locator specified by the visitation data; selecting a content item from the content items that correspond to the first matching regular expression; and providing data that causes presentation of the selected content item to the user device.

公开(公告)号：US20210097045A1

公开(公告)日：2021-04-01

申请号：US17117976

申请日：2020-12-10

Applicant: Google LLC

Inventor： Shireesh Agrawal ,  Moises Morgenstern Gali ,  Sumedha Swamy ,  Hongjie Bai

IPC: G06F16/22 ,  G06F16/951 ,  G06F16/955 ,  G06F16/95

Abstract: A data processing system generates a mapping between entries in an index to determine an object represented by digital content of a network address. The system includes a network interface system that receives script data and a content title of digital content; a data retrieval interface that retrieves executable logic; a parsing engine that executes the executable logic to extract an identifier of an object; a search engine that searches an index to identify a first entry with indexed data representing a descriptor of the object for which the identifier is extracted; and a mapping engine that generates, in the index, a second entry with data representing the content title of the digital content and with data representing the identifier of the object that is referenced by the digital content accessible at the network address, and a mapping between the first entry and the second entry.

公开(公告)号：US10891349B2

公开(公告)日：2021-01-12

申请号：US16564839

申请日：2019-09-09

Applicant: Google LLC

Inventor： Jyotsna Vaideeswaran ,  Kamal Tiwari ,  Jayavel Shanmugasundaram ,  Hongjie Bai

IPC: G06F16/955 ,  H04L29/08 ,  G06Q30/02 ,  H04L29/12 ,  H04N21/236 ,  G06F16/95 ,  G06F16/951 ,  G06F16/958 ,  G06F16/9535 ,  G06F16/903

Abstract: Methods, systems, and apparatus for resource locator remarketing are presented. In one aspect, a method includes receiving visitation data from a publisher, the visitation data specifying a device identifier and a resource locator specifying a resource that was provided to a user device; identifying a content feed that includes regular expressions, each regular expression specifying matching character strings and a set of content items that are eligible to be provided to user devices corresponding to visitation data including a resource locator matching one of the regular expressions; identifying, a first matching regular expression that matches the resource locator specified by the visitation data; selecting a content item from the content items that correspond to the first matching regular expression; and providing data that causes presentation of the selected content item to the user device.

公开(公告)号：US11386180B2

公开(公告)日：2022-07-12

申请号：US17113928

申请日：2020-12-07

Applicant: Google LLC

Inventor： Jyotsna Vaideeswaran ,  Kamal Tiwari ,  Jayavel Shanmugasundaram ,  Hongjie Bai

IPC: G06F16/955 ,  H04L67/53 ,  G06Q30/02 ,  H04L61/30 ,  H04L61/45 ,  H04N21/236 ,  G06F16/95 ,  G06F16/951 ,  G06F16/958 ,  G06F16/9535 ,  G06F16/903 ,  H04L67/50 ,  H04L67/02

Abstract: Methods, systems, and apparatus for resource locator remarketing are presented. In one aspect, a method includes receiving visitation data from a publisher, the visitation data specifying a device identifier and a resource locator specifying a resource that was provided to a user device; identifying a content feed that includes regular expressions, each regular expression specifying matching character strings and a set of content items that are eligible to be provided to user devices corresponding to visitation data including a resource locator matching one of the regular expressions; identifying, a first matching regular expression that matches the resource locator specified by the visitation data; selecting a content item from the content items that correspond to the first matching regular expression; and providing data that causes presentation of the selected content item to the user device.

公开(公告)号：US20210089606A1

公开(公告)日：2021-03-25

申请号：US17113928

申请日：2020-12-07

Applicant: Google LLC

Inventor： Jyotsna Vaideeswaran ,  Kamal Tiwari ,  Jayavel Shanmugasundaram ,  Hongjie Bai

IPC: G06F16/955 ,  H04L29/08 ,  G06Q30/02 ,  H04L29/12 ,  H04N21/236 ,  G06F16/95 ,  G06F16/951 ,  G06F16/958 ,  G06F16/9535 ,  G06F16/903

Abstract: Methods, systems, and apparatus for resource locator remarketing are presented. In one aspect, a method includes receiving visitation data from a publisher, the visitation data specifying a device identifier and a resource locator specifying a resource that was provided to a user device; identifying a content feed that includes regular expressions, each regular expression specifying matching character strings and a set of content items that are eligible to be provided to user devices corresponding to visitation data including a resource locator matching one of the regular expressions; identifying, a first matching regular expression that matches the resource locator specified by the visitation data; selecting a content item from the content items that correspond to the first matching regular expression; and providing data that causes presentation of the selected content item to the user device.

公开(公告)号：US10445394B2

公开(公告)日：2019-10-15

申请号：US15353031

申请日：2016-11-16

Applicant: Google LLC

Inventor： Jyotsna Vaideeswaran ,  Kamal Tiwari ,  Jayavel Shanmugasundaram ,  Hongjie Bai

IPC: G06F16/955 ,  H04L29/08 ,  G06Q30/02 ,  H04L29/12 ,  H04N21/236 ,  G06F16/95 ,  G06F16/951 ,  G06F16/958 ,  G06F16/9535 ,  G06F16/903

Abstract: Methods, systems, and apparatus for resource locator remarketing are presented. In one aspect, a method includes receiving visitation data from a publisher, the visitation data specifying a device identifier and a resource locator specifying a resource that was provided to a user device; identifying a content feed that includes regular expressions, each regular expression specifying matching character strings and a set of content items that are eligible to be provided to user devices corresponding to visitation data including a resource locator matching one of the regular expressions; identifying, a first matching regular expression that matches the resource locator specified by the visitation data; selecting a content item from the content items that correspond to the first matching regular expression; and providing data that causes presentation of the selected content item to the user device.