公开(公告)号：US10445768B1

公开(公告)日：2019-10-15

申请号：US15615421

申请日：2017-06-06

Applicant: Google LLC

Inventor： Michael Frumkin ,  Karthik Gopalratnam ,  Khanh B. Nguyen ,  Ralph U. Gasser ,  Gregory J. Friedman

IPC: G06Q30/00 ,  G06Q30/02

Abstract: Advertisement quality measures (e.g., predicted click through rates) are modified in accordance with a user's preferences with respect to domains to which the advertisements relate.

公开(公告)号：US10178189B1

公开(公告)日：2019-01-08

申请号：US15042460

申请日：2016-02-12

Applicant: Google LLC

Inventor： Emily K. Moxley ,  Vinod Anupam ,  Hobart Sze ,  Dani Suleman ,  Khanh B. Nguyen

IPC: G06F15/16 ,  H04L29/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content, comprising: identifying a social action that includes a preference designation for an object; determining a location of an individual user associated with the social action or a location associated with the object that is the subject of the preference designation; attributing the preference designation to both the location and to the individual user, where the attributed preference designation can be used to target further content to either the individual user or other users; and receiving a request for content that is related to the location and providing, responsive to the request, one or more content items based on the attributed preference designations.