公开(公告)号：US11550598B2

公开(公告)日：2023-01-10

申请号：US17251119

申请日：2019-12-13

Applicant: Google LLC

Inventor： Margaret Calliope Georgiadis ,  Patricia Moll ,  Tyler Robin Pletz ,  Thomas Andrew Shimko, Jr. ,  Siavash Sedigh Nejad ,  Sara Christine Adkins ,  Long Long

IPC: G06F9/445 ,  G06F16/958 ,  G06F16/957

Abstract: Systems and methods are disclosed for generating for display digital content (e.g., an advertisement, a feed item, or some other information) together with digital components (e.g., branding data for the application or the publisher of the application). When the server receives, from a user device, a digital content request, the server can determine whether the digital content request was transmitted in response to an application state being changed to an active focus. Based on determining that the digital content request is being sent in response to an application state being changed to an active focus, the server generates a response that includes digital content and one or more digital components (e.g., branding data), and transmits that response to the user device. When the user device receives the response, the user device generates for display the digital components and the digital content.

公开(公告)号：US20210373912A1

公开(公告)日：2021-12-02

申请号：US17251119

申请日：2019-12-13

Applicant: Google LLC

Inventor： Margaret Calliope Georgiadis ,  Patricia Moll ,  Tyler Robin Pletz ,  Thomas Andrew Shimko, Jr. ,  Siavash Sedigh Nejad ,  Sara Christine Adkins ,  Long Long

IPC: G06F9/445 ,  G06F16/958 ,  G06F16/957

Abstract: Systems and methods are disclosed for generating for display digital content (e.g., an advertisement, a feed item, or some other information) together with digital components (e.g., branding data for the application or the publisher of the application). When the server receives, from a user device, a digital content request, the server can determine whether the digital content request was transmitted in response to an application state being changed to an active focus. Based on determining that the digital content request is being sent in response to an application state being changed to an active focus, the server generates a response that includes digital content and one or more digital components (e.g., branding data), and transmits that response to the user device. When the user device receives the response, the user device generates for display the digital components and the digital content.