公开(公告)号：US20250110978A1

公开(公告)日：2025-04-03

申请号：US18785949

申请日：2024-07-26

Applicant: Google LLC

Inventor： Abhinav Khandelwal ,  Manoj Kumar Sure ,  Aravindan Raghuveer ,  Saachi Grover ,  Snehal Sunilkumar Motarwar ,  Rishi Saket

IPC: G06F16/33 ,  G06F16/35 ,  G06Q30/0241

Abstract: Methods, computing systems, and technology for using machine-learned techniques for determining a keyword for a web resource, and automating content presentation for the web resource. The system can receive, from a user device of a first content provider, a request associated with a web resource having a plurality of assets. Additionally, the system can determine, based on the plurality of assets, a first keyword associated with the web resource. Moreover, the system can determine, based on a first keyword cluster associated with the first keyword, the first keyword being associated with a first query cluster having a query performance metric. Furthermore, the system can process, using a machine-learned forecasting model, the first keyword and the first query cluster to generate a keyword performance metric for the first keyword. Subsequently, the system can perform an action based on the keyword performance metric associated with the first keyword.