公开(公告)号：US20230385868A1

公开(公告)日：2023-11-30

申请号：US18233069

申请日：2023-08-11

Applicant: GOOGLE LLC

Inventor： Gaofeng Zhao ,  Ping Fu

IPC: G06Q30/0242 ,  G06Q30/0241 ,  G06F16/2457

CPC classification number: G06Q30/0242 ,  G06F16/24578 ,  G06Q30/0247

Abstract: Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for providing network activity performance data in a content infrastructure. Instructions stored in the system or apparatus, when executed by processors, cause the processors to: identify a content item provided by a content provider device; calculate a set of keyword scores for the set of keywords, each keyword score calculated to measure a relationship between a semantic word cluster of the keyword and a semantic word cluster of an other content for which the content item was previously selected; determine an effect that a particular keyword of the set of keywords has on the online content selection process based on the set of keyword scores; generate a report indicating the effect that the particular keyword has on the online content selection process; and provide, via a network, the report to a client device.

公开(公告)号：US11763339B2

公开(公告)日：2023-09-19

申请号：US16823861

申请日：2020-03-19

Applicant: Google LLC

Inventor： Gaofeng Zhao ,  Ping Fu

IPC: G06Q30/0242 ,  G06Q30/0241 ,  G06F16/2457

CPC classification number: G06Q30/0242 ,  G06F16/24578 ,  G06Q30/0247

Abstract: Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for advertisement keyword scoring. A processing circuit receives a request for an advertisement to be provided to a user during a user session. The advertisement is to be provided alongside other content that is associated with a first plurality of keywords. A processing circuit identifies a plurality of advertisements based on the first plurality of keywords. Each of the plurality of advertisements are associated with a second plurality of keywords. The processing circuit calculates a keyword score for each of the second plurality of keywords for each of the plurality of advertisements. Based on the keyword score, one of the keywords for each of the plurality of the plurality of advertisements is selected. Based on a comparison of the selected keywords, the advertisement to be provided to the user is selected.

公开(公告)号：US12154129B2

公开(公告)日：2024-11-26

申请号：US18233069

申请日：2023-08-11

Applicant: GOOGLE LLC

Inventor： Gaofeng Zhao ,  Ping Fu

IPC: G06Q30/0242 ,  G06F16/2457 ,  G06Q30/0241

Abstract: Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for providing network activity performance data in a content infrastructure. Instructions stored in the system or apparatus, when executed by processors, cause the processors to: identify a content item provided by a content provider device; calculate a set of keyword scores for the set of keywords, each keyword score calculated to measure a relationship between a semantic word cluster of the keyword and a semantic word cluster of an other content for which the content item was previously selected; determine an effect that a particular keyword of the set of keywords has on the online content selection process based on the set of keyword scores; generate a report indicating the effect that the particular keyword has on the online content selection process; and provide, via a network, the report to a client device.