公开(公告)号：US10917310B2

公开(公告)日：2021-02-09

申请号：US16666658

申请日：2019-10-29

Applicant: Google LLC

Inventor： Chiu Wah Kelvin So ,  Jakub Ocwieja ,  Radu Jurca ,  Md Mahbubul Hasan ,  Daniel Svonava ,  Mahesh Keralapura Manjunatha ,  David Fan ,  Yao Liu ,  Xi Xiong ,  Andrei Dragus ,  Vinay Vyas Vemuri ,  Shen Wang ,  Muruo Liu

IPC: H04N21/466 ,  H04L12/24 ,  G06F16/953 ,  G06F30/20 ,  H04L12/26

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for a content platform that receives a request to provide a digital component. The request includes information about users to which the digital component is directed. Futurized queries are obtained from serving logs of a serving system that is configured to execute an existing digital component using serving code that directs digital content to the set of users. The futurized queries are loaded as data structures in memory of a forecasting system. The system uses an instruction set derived from the serving code to determine that similarity between the particular futurized query and the request exceeds a threshold similarity. The system then generates a forecast output as a response to the request based on futurized queries that exceed the threshold similarity. The forecast output includes data describing future provision of the digital component.

公开(公告)号：US20200313976A1

公开(公告)日：2020-10-01

申请号：US16666658

申请日：2019-10-29

Applicant: Google LLC

Inventor： Chiu Wah Kelvin So ,  Jakub Ocwieja ,  Radu Jurca ,  Md Mahbubul Hasan ,  Daniel Svonava ,  Mahesh Keralapura Manjunatha ,  David Fan ,  Yao Liu ,  Xi Xiong ,  Andrei Dragus ,  Vinay Vyas Vemuri ,  Shen Wang ,  Muruo Liu

IPC: H04L12/24 ,  H04L12/26 ,  G06F16/953 ,  G06F17/50

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for a content platform that receives a request to provide a digital component. The request includes information about users to which the digital component is directed. Futurized queries are obtained from serving logs of a serving system that is configured to execute an existing digital component using serving code that directs digital content to the set of users. The futurized queries are loaded as data structures in memory of a forecasting system. The system uses an instruction set derived from the serving code to determine that similarity between the particular futurized query and the request exceeds a threshold similarity. The system then generates a forecast output as a response to the request based on futurized queries that exceed the threshold similarity. The forecast output includes data describing future provision of the digital component.