公开(公告)号：US10438233B2

公开(公告)日：2019-10-08

申请号：US13963108

申请日：2013-08-09

Applicant: Google LLC

Inventor： Sheng Ma ,  Sarah Masters ,  Fan Zhang

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus, including computer program products, for processing events related to presented content. In one aspect, a method includes determining a time window count of a number of advertising events associated with an advertisement during at least one time window before a conversion event; and determining a credit that represents a strength of an association between the advertisement and the conversion event, wherein determining a credit includes selecting a weighting model for the at least one time window count.