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公开(公告)号：US10606907B1
公开(公告)日：2020-03-31
申请号：US15170288
申请日：2016-06-01
Applicant: Google Inc.
IPC: G06F17/30 , G06F16/9535 , G06F3/0488 , G06F3/0484 , G06F3/0482 , G06Q30/06 , G06F16/248
Abstract: Interactive browsable content items can be used to browse and explore through content items responsive to a search query. A content item selection system can receive a search query and generate a result set identifying a plurality of products that define an n-dimensional space of the products. Pivot points are selected for the n-dimensional space to provide distinct products representative of the entire n-dimensional space. The pivot points are displayed in the interactive browsable content item on the client device. A subset of similar products are selected from the n-dimensional space of products responsive to the selection of a pivot point and displayed on the client device. Responsive to a zoom out touch input, a new set of pivot points are selected based on the prior selected pivot point.
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公开(公告)号：US20170076357A1
公开(公告)日：2017-03-16
申请号：US14855363
申请日：2015-09-15
Applicant: GOOGLE INC.
CPC classification number: G06Q30/0635 , G06Q30/0267 , G06Q30/0275
Abstract: Guiding purchasing via smartphone by, determining, via smartphone input of a user, the smartphone user's intent to purchase a given product. At least one sequence of tasks to purchase each of a plurality of products is determined. The determined intent to purchase the given product is associated with a determined sequence of tasks to purchase one of the products in the plurality of products. The smartphone user's current state in the associated sequence of tasks is determined. The smartphone user is notified, via the smartphone, of the next uncompleted task from the associated sequence of tasks based on the smartphone user's current state in the associated sequence of tasks.
Abstract translation: 通过智能手机引导，通过智能手机输入确定智能手机用户购买给定产品的意图。 确定购买多个产品中的每一个的至少一个任务序列。 确定的购买给定产品的意图与确定的任务序列相关联以购买多个产品中的一个产品。 确定智能手机用户在相关任务顺序中的当前状态。 基于智能手机用户在相关联的任务序列中的当前状态，智能手机用户通过智能电话从相关的任务序列通知下一个未完成的任务。
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公开(公告)号：US09842365B2
公开(公告)日：2017-12-12
申请号：US14855363
申请日：2015-09-15
Applicant: GOOGLE INC.
CPC classification number: G06Q30/0635 , G06Q30/0267 , G06Q30/0275
Abstract: Guiding purchasing via smartphone by, determining, via smartphone input of a user, the smartphone user's intent to purchase a given product. At least one sequence of tasks to purchase each of a plurality of products is determined. The determined intent to purchase the given product is associated with a determined sequence of tasks to purchase one of the products in the plurality of products. The smartphone user's current state in the associated sequence of tasks is determined. The smartphone user is notified, via the smartphone, of the next uncompleted task from the associated sequence of tasks based on the smartphone user's current state in the associated sequence of tasks.
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公开(公告)号：US09773261B2
公开(公告)日：2017-09-26
申请号：US14744396
申请日：2015-06-19
Applicant: Google Inc.
CPC classification number: G06Q30/0277 , G06Q30/0261 , H04L43/0888
Abstract: Systems and methods for providing interactive content for display in low-bandwidth communication environments are provided. A system can receive request for a web page including primary content. The system can determine that the end user computing device is communicating with the data processing system via a network connection corresponding to a bandwidth below a predetermined threshold. The system can, responsive to determining that the network connection corresponds to a bandwidth below the predetermined threshold, provide the web page including the primary video content and web page code invoking a low bandwidth advertisement rendering script responsive to the request for the web page. The low bandwidth advertisement rendering script can be configured to cause the client device to receive an ad rendering application and an ad content package, and then render an interactive ad corresponding to the ad content package.
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Patent Agency Ranking
公开(公告)号：US20180005280A1
公开(公告)日：2018-01-04
申请号：US15702366
申请日：2017-09-12
Applicant: Google Inc.
CPC classification number: G06Q30/0277 , G06Q30/0261 , H04L43/0888
Abstract: Systems and methods for providing interactive content for display in low-bandwidth communication environments are provided. A system can receive request for a web page including primary content. The system can determine that the end user computing device is communicating with the data processing system via a network connection corresponding to a bandwidth below a predetermined threshold. The system can, responsive to determining that the network connection corresponds to a bandwidth below the predetermined threshold, provide the web page including the primary video content and web page code invoking a low bandwidth advertisement rendering script responsive to the request for the web page. The low bandwidth advertisement rendering script can be configured to cause the client device to receive an ad rendering application and an ad content package, and then render an interactive ad corresponding to the ad content package.
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6.发明申请INTERACTIVE AD RENDERING APPLICATION FOR LOW-BANDWIDTH COMMUNICATION ENVIRONMENTS 有权用于低带宽通信环境的交互式AD渲染应用公开(公告)号：US20160371750A1
公开(公告)日：2016-12-22
申请号：US14744396
申请日：2015-06-19
Applicant: Google Inc.
CPC classification number: G06Q30/0277 , G06Q30/0261 , H04L43/0888
Abstract: Systems and methods for providing interactive content for display in low-bandwidth communication environments are provided. A system can receive request for a web page including primary content. The system can determine that the end user computing device is communicating with the data processing system via a network connection corresponding to a bandwidth below a predetermined threshold. The system can, responsive to determining that the network connection corresponds to a bandwidth below the predetermined threshold, provide the web page including the primary video content and web page code invoking a low bandwidth advertisement rendering script responsive to the request for the web page. The low bandwidth advertisement rendering script can be configured to cause the client device to receive an ad rendering application and an ad content package, and then render an interactive ad corresponding to the ad content package.
Abstract translation: 提供了用于提供用于在低带宽通信环境中显示的交互内容的系统和方法。 系统可以接收包括主要内容的网页的请求。 系统可以确定终端用户计算设备通过对应于低于预定阈值的带宽的网络连接与数据处理系统进行通信。 系统可以响应于确定网络连接对应于低于预定阈值的带宽，提供响应于对网页的请求而调用低带宽广告呈现脚本的主要视频内容和网页代码的网页。 低带宽广告呈现脚本可以被配置为使得客户端设备接收广告呈现应用和广告内容包，然后呈现与广告内容包相对应的交互式广告。
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公开(公告)号：US10460348B1
公开(公告)日：2019-10-29
申请号：US14920389
申请日：2015-10-22
Applicant: Google Inc.
IPC: G06Q30/02
Abstract: Systems and methods of selecting content items for an online ad campaign in a computerized network environment are described herein. The system can receive, from a first content provider, an event call. The event call can include an identifier and an action type. The system can receive, from a client device, a request for content, the client device associated with the identifier. The system can determine a similarity between the action type and a relevance keyword. The relevance keyword can be by a second content provider. The system can generate a bid value factor for a content item of the second content provider and a bid value factor based on the semantic similarity. The system can determine a bid value for the content item of the second content provider based on the bid value factor. The system can select, for transmission to the client computing device, the content item.
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公开(公告)号：US10031941B1
公开(公告)日：2018-07-24
申请号：US15408689
申请日：2017-01-18
Applicant: Google inc.
Abstract: Systems and methods of evaluating search query terms in a computer network environment are provided. A data processing system can obtain, from a computing device via a computer network, a first search query and a second search query, and can determine a relationship between the first search query and the second search query. The data processing system can generate a structured search query representative of the first search query and the second search query, and can select, based on the structured search query, a content item for display by the computing device. The data processing system can receive an indication of a click on the content item, and can provide, to a content publisher computing device, a representation of the structured search query and the indication of the click on the content item.
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9.发明授权Structured search query generation and use in a computer network environment 有权在计算机网络环境中生成和使用结构化搜索查询公开(公告)号：US09582537B1
公开(公告)日：2017-02-28
申请号：US14465669
申请日：2014-08-21
Applicant: Google Inc.
CPC classification number: G06F17/30448 , G06F17/30389 , G06F17/30675 , G06F17/30746 , G06F17/30964 , G06Q30/0256
Abstract: Systems and methods of evaluating search query terms in a computer network environment are provided. A data processing system can obtain, from a computing device via a computer network, a first search query and a second search query, and can determine a relationship between the first search query and the second search query. The data processing system can generate a structured search query representative of the first search query and the second search query, and can select, based on the structured search query, a content item for display by the computing device. The data processing system can receive an indication of a click on the content item, and can provide, to a content publisher computing device, a representation of the structured search query and the indication of the click on the content item.
Abstract translation: 提供了在计算机网络环境中评估搜索查询词语的系统和方法。 数据处理系统可以通过计算机网络从计算设备获得第一搜索查询和第二搜索查询，并且可以确定第一搜索查询和第二搜索查询之间的关系。 数据处理系统可以生成表示第一搜索查询和第二搜索查询的结构化搜索查询，并且可以基于结构化搜索查询来选择用于由计算设备显示的内容项。 数据处理系统可以接收对内容项目的点击的指示，并且可以向内容发布者计算设备提供结构化搜索查询的表示和对内容项目的点击的指示。
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