公开(公告)号：US20120158522A1

公开(公告)日：2012-06-21

申请号：US12972382

申请日：2010-12-17

申请人： Hamid Nazer Zadeh ,  Lee-Ming Zen ,  Markus M. Möbius ,  L. Elisa Celis ,  Gregory M. Lewis

发明人： Hamid Nazer Zadeh ,  Lee-Ming Zen ,  Markus M. Möbius ,  L. Elisa Celis ,  Gregory M. Lewis

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0275 ,  G06Q30/08

摘要： Randomized auctions with priority option may be applied in scenarios where a small number of bidders value an item much higher than other bidders. In an auction of an advertising impression, an advertising platform may compute a priority price to be paid by an advertiser who wins a priority auction for the impression. The advertising platform may collect bids from multiple advertisers, and may determine, based on the bids or on election indications from the advertisers, whether to enter any advertisers into the priority auction. In the priority auction, the impression may be allocated to the advertiser with the highest bid, who may be charged at least the priority price. If no advertisers enter the priority auction, the impression may be allocated randomly between the advertisers with the top d bids, and the advertiser winning the randomized secondary auction may be charged a payment amount equal to the (d+1)-th bid.

摘要翻译： 具有优先权选项的随机拍卖可能适用于少数投标人重视远高于其他投标人的项目的情况。 在广告印象的拍卖中，广告平台可以计算要获得优先拍卖的广告客户要支付的优先价格。 广告平台可以收集多个广告客户的出价，并且可以根据广告商的出价或选举指示来确定是否将任何广告客户输入优先拍卖。 在优先拍卖中，展示次数可能会分配给具有最高出价的广告客户，谁可能至少收取优先级价格。 如果没有广告客户进入优先拍卖，则可以在具有最高出价的广告客户之间随机分配印象，并且获得随机二次拍卖的广告客户可以收取等于第（d + 1）次投标的付款金额。