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公开(公告)号：US20190102783A1
公开(公告)日：2019-04-04
申请号：US15721027
申请日：2017-09-29
Applicant: Intel Corporation
Inventor： Addicam Sanjay , Jose Avalos , Shoa-Wen Yang
Abstract: Systems and methods for targeted electronic messaging within a brick and mortar store are disclosed. A shopper tracking system tracks the physical location and collects shopping behavior data of a shopper located within a brick and mortar store. The shopping behavior data is supplied to a real time bidding system. When a shopper moves within a predetermined distance from an electronic sign, the shopper tracking system signals the real time bidding system to conduct a contemporaneous auction and supply a message provided by a winning bidder, which is displayed on the electronic sign.
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