公开(公告)号：US07272573B2

公开(公告)日：2007-09-18

申请号：US10054301

申请日：2001-11-13

申请人： Jane Childs ,  Moon Ju Kim ,  Susan Burlingame Levangia ,  Paul Nicholas Martynenko ,  Juan Leon-Rodriguez ,  Lamana Rogers

发明人： Jane Childs ,  Moon Ju Kim ,  Susan Burlingame Levangia ,  Paul Nicholas Martynenko ,  Juan Leon-Rodriguez ,  Lamana Rogers

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q10/06393 ,  G06Q30/0256 ,  G06Q30/0277 ,  G06Q30/0601 ,  G06Q30/0641

摘要： A method, software and apparatus are provided which enable a merchant to promote products and services in a deterministic manner. When a shopper enters a set of key words in an entry in an on-screen form for a web server to obtain a list of items (products and/or services) of interest to the shopper, the documents describing the items are prioritized based on the web sites owner's organizational strategic decisions by the merchant providing a weighting factor for the products and services. The weighting factor is combined with existing ranking mechanisms to the documents to increase the probability that certain items come to the top when the search results are presented to the shopper. These items could be used to ensure shoppers do not overlook special offers or to reduce overstocks by promoting products with a large inventory. The weighting factor is configured so as to not decrease the shoppers confidence in the ranking process.

摘要翻译： 提供了一种方法，软件和装置，其使得商家能够以确定性的方式促进产品和服务。 当购物者在网络服务器的屏幕上的条目中输入一组关键词以获得购物者感兴趣的项目（产品和/或服务）的列表时，基于 网站所有者的组织战略决策由商家提供产品和服务的加权因子。 加权因子与文档的现有排名机制相结合，以便在将搜索结果呈现给购物者时增加某些项目达到顶部的可能性。 这些物品可用于确保购物者不要忽视特别优惠，或通过推广大量库存产品来减少库存。 加权因子被配置为不降低购物者对排名过程的置信度。