公开(公告)号：US20110078724A1

公开(公告)日：2011-03-31

申请号：US12571197

申请日：2009-09-30

申请人： Japan A. MEHTA ,  Shafiq Kassam ,  Enrique Ruiz-Velasco ,  Mousumi Desgupta

发明人： Japan A. MEHTA ,  Shafiq Kassam ,  Enrique Ruiz-Velasco ,  Mousumi Desgupta

IPC分类号： H04N7/10 ,  H04N7/173

CPC分类号： G06Q30/02 ,  H04N21/2542 ,  H04N21/2547 ,  H04N21/47815 ,  H04N21/812

摘要： A method is performed by one or more devices within a closed distribution network to provide transactional advertisements. The method includes sending, over the closed distribution network, an advertisement for presentation by a video client, where the advertisement includes a transactional link; and receiving, over the closed distribution network, a notification from the video client that a user has selected the transactional link. The method also includes automatically establishing, based on the notification, a communication session between the video client and a server associated with the advertisement, where the communication session enables a transactional exchange between the user of the video client and the server associated with the advertisement.

摘要翻译： 一种方法由一个或多个在封闭分配网络内的设备执行以提供事务性广告。 该方法包括在封闭分发网络上发送用于由视频客户端呈现的广告，其中广告包括事务链接; 并且在封闭的分发网络上接收来自视频客户端的用户已经选择了事务链接的通知。 该方法还包括基于通知自动地建立视频客户端与与广告相关联的服务器之间的通信会话，其中通信会话使能视频客户端的用户与与广告相关联的服务器之间的事务交换。