公开(公告)号：US20060073809A1

公开(公告)日：2006-04-06

申请号：US11236281

申请日：2005-09-26

申请人： Jeanette Juetten ,  Todd Gundrum ,  Cindy Rink ,  Renee Anderson ,  Cindy Hollenstein ,  John Krejcarek ,  Tiffany Neely ,  Sean Reynolds ,  Bill Ziche ,  Glenn Christenson

发明人： Jeanette Juetten ,  Todd Gundrum ,  Cindy Rink ,  Renee Anderson ,  Cindy Hollenstein ,  John Krejcarek ,  Tiffany Neely ,  Sean Reynolds ,  Bill Ziche ,  Glenn Christenson

IPC分类号： H04M11/00

CPC分类号： G06Q30/02 ,  G06Q30/0232

摘要： A system for increasing consumer affinity for a brand associated with a sponsor, comprising a server computer hosting a Web site. The server computer enables a user and a sub-user affiliated with the user to access the Web site over a computer network through a client computer and stores data in a database, including a user account having a reward point balance associated therewith for the user, and one or more sub-user accounts affiliated with the user account, each affiliated sub-user account having a reward point balance associated therewith for the affiliated sub-user. The server computer enables the sponsor to credit one or more reward points to the user account and to credit one or more reward points to the affiliated sub-user account. The server computer enables the user to distribute one or more reward points from the user account to at least one of the affiliated sub-user accounts and enables the affiliated sub-user to redeem one or more reward points to the sponsor in exchange for merchandise.

摘要翻译： 一种用于增加与赞助商相关联的品牌的消费者亲和力的系统，包括托管网站的服务器计算机。 服务器计算机使得与用户相关联的用户和子用户能够通过客户端计算机在计算机网络上访问该网站，并将数据存储在数据库中，包括具有与用户相关联的奖励积分的用户帐户， 以及与该用户帐户相关联的一个或多个子用户帐户，每个附属子用户帐户具有与附属子用户相关联的奖励积分余额。 服务器计算机使赞助者能够将一个或多个奖励积分授予用户帐户，并将一个或多个奖励积分授予附属子用户帐户。 服务器计算机使得用户能够从用户帐户向至少一个附属子用户帐户分发一个或多个奖励积分，并使得附属子用户能够兑换赞助商的一个或多个奖赏积分，以换取商品。