公开(公告)号：US20120158476A1

公开(公告)日：2012-06-21

申请号：US13025049

申请日：2011-02-10

申请人： John NEYSTADT ,  Ron KARIDI ,  Yitzhak Tzahi WEISFELD ,  Roy VARSHAVSKY ,  Avigad ORON ,  Kira RADINSKY ,  Moshe Tennenholtz

发明人： John NEYSTADT ,  Ron KARIDI ,  Yitzhak Tzahi WEISFELD ,  Roy VARSHAVSKY ,  Avigad ORON ,  Kira RADINSKY ,  Moshe Tennenholtz

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0214 ,  G06Q50/01

摘要： A social marketing manager may facilitate marketing campaigns in online social networks by creating and monitoring campaigns, as well as facilitating online social interactions. A campaign manager may create a campaign and define various operational parameters. A recruitment system may identify social influencers through which the campaign may be started, and a promotion manager may create and track objects that may be passed to participants in the campaign. An analysis and monitoring system may determine the overall effectiveness of the campaign and provide feedback, payments to participants, or other results of the campaign.

摘要翻译： 社交营销经理可以通过创建和监控活动以及促进在线社交互动来促进在线社交网络中的营销活动。 活动经理可以创建活动并定义各种操作参数。 招聘系统可以识别可以开始运动的社会影响者，促销经理可以创建和跟踪可以传递给活动中的参与者的对象。 分析和监控系统可以确定广告系列的整体效果，并向参与者提供反馈，付款或其他活动结果。