公开(公告)号：US20100100429A1

公开(公告)日：2010-04-22

申请号：US12253841

申请日：2008-10-17

申请人： MATTHEW E. McCLOSKEY ,  SHAWN SHERIDAN ,  MAKSIM NOY ,  SIMON S. YUN ,  CHRISTOPHER HAZEN ,  JEFFREY D. CARNAHAN

发明人： MATTHEW E. McCLOSKEY ,  SHAWN SHERIDAN ,  MAKSIM NOY ,  SIMON S. YUN ,  CHRISTOPHER HAZEN ,  JEFFREY D. CARNAHAN

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0209 ,  G06Q30/02

摘要： An ad system for use in a virtual environment. The ad system includes an ad engine integrated in an advertising enabled application, an advertising scheduling system, reporting software, impression metric processing software, and billing components wherein coordinates of ad object and camera data were made available to the ad engine during development of the application. Related methods of developing advertising enabled application software including an ad engine and use of a computer system for delivering ad content within a virtual environment are also provided.

摘要翻译： 用于虚拟环境的广告系统。 广告系统包括集成在广告启用的应用中的广告引擎，广告调度系统，报告软件，印象度量处理软件和计费组件，其中在开发应用期间广告对象和相机数据的坐标可用于广告引擎 。 还提供了开发具有广告功能的应用软件的相关方法，包括广告引擎和使用计算机系统在虚拟环境中传送广告内容。

公开(公告)号：US20090222511A1

公开(公告)日：2009-09-03

申请号：US12040620

申请日：2008-02-29

申请人： KATHERINE HAYS ,  CHARLOTTE-ANNE NELSON ,  EUNICE CHOU ,  MICHAEL NOVI ,  JEFFREY D. CARNAHAN

发明人： KATHERINE HAYS ,  CHARLOTTE-ANNE NELSON ,  EUNICE CHOU ,  MICHAEL NOVI ,  JEFFREY D. CARNAHAN

IPC分类号： G06F15/16

CPC分类号： G06F17/248 ,  G06F17/2229

摘要： An approach is provided for generating composite media and delivering the composite media to a client application. Data is received from one or more external sources, and a portion of the data is selected to be used in the composite media according to the time period of delivery of the client application, user information, or the type of client application requesting the media, if a request has been made. The selected data is integrated into a pre-created template to generate the composite media, such as an advertisement, special offers, or weather and stock information. The composite media may be modified prior to being delivered to the client application. The selection of the pre-created template and the modification of the composite media are made according to requirements of the client application, user information, or the type of client application (e.g., gaming application) requesting the media.

摘要翻译： 提供了一种用于生成复合介质并将复合介质递送到客户端应用程序的方法。 从一个或多个外部源接收数据，并且根据客户端应用的递送的时间段，用户信息或请求媒体的客户端应用的类型，选择一部分数据在组合媒体中使用， 如果已经提出请求。 所选择的数据被集成到预先创建的模板中以生成复合媒体，例如广告，特别优惠或天气和股票信息。 复合介质可以在被传送到客户端应用程序之前进行修改。 根据客户端应用程序，用户信息或请求媒体的客户端应用程序（例如，游戏应用程序）的要求，对预先创建的模板和复合媒体的修改进行选择。

公开(公告)号：US20090216630A1

公开(公告)日：2009-08-27

申请号：US12035874

申请日：2008-02-22

申请人： JEFFREY D. CARNAHAN

发明人： JEFFREY D. CARNAHAN

IPC分类号： G06Q30/00 ,  G06F17/00

CPC分类号： G06Q30/02 ,  G06Q30/0273

摘要： A user's experience with content on a device can be impacted based on the disposition of the content and the type of device. The user can experience a wealth of advertisements when consuming content that has no license. Likewise, the user can experience little or no advertisements when consuming content that has a license. The amount of advertisements are determined by a set of monetization rules as well as by the amount of authorization remaining in the license. Further, the user's ability to control the device when rendering the content is determined by the monetization rules which are influenced by the licensing status of the content.

摘要翻译： 用户对设备上的内容的体验可以基于内容的设置和设备的类型而受到影响。 当消费没有许可证的内容时，用户可以体验到丰富的广告。 同样，当消费具有许可证的内容时，用户可以感受到很少或没有广告。 广告的数量由一组营利规则以及许可证中剩余的授权数量决定。 此外，用户在呈现内容时控制设备的能力由受内容的许可状态影响的营利规则确定。