公开(公告)号：US20180165688A1

公开(公告)日：2018-06-14

申请号：US15840155

申请日：2017-12-13

Applicant: Marchex, Inc.

Inventor： Ziad Ismail ,  Clay Colburn ,  Adarsh Nair ,  Sundi Raman ,  Jacob Lucas ,  Chris Zazzi ,  Preston Hillman

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/01 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0277

Abstract: A system and method that correlates a user identifier, associated with a computing device being used by a consumer, with a telephone number belonging to the consumer. The system maintains advertising impression data, describing online advertising impressions associated with user identifiers, and call data, describing telephone calls to a businesses and the telephone numbers from which the calls were received. Based on the maintained advertising impression and call data, the system generates correlations between telephone numbers and user identifiers for a consumer.