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    REAL-TIME DISTRIBUTION OF TARGETED ADVERTISEMENT AND SPONSORED CONTENT
    5.
    发明申请
    REAL-TIME DISTRIBUTION OF TARGETED ADVERTISEMENT AND SPONSORED CONTENT 审中-公开
    目标广告的实时分配和赞助内容

    公开(公告)号：US20100114697A1

    公开(公告)日：2010-05-06

    申请号：US12264520

    申请日：2008-11-04

    申请人： Athellina Athsani ,  Marc Davis ,  Marco Boerries ,  Chris Kalaboukis ,  Joseph O'Sullivan ,  Chris W. Higgins ,  Christopher T. Paretti ,  Edward Stanley Ott, IV ,  Irfan Presswala

    发明人： Athellina Athsani ,  Marc Davis ,  Marco Boerries ,  Chris Kalaboukis ,  Joseph O'Sullivan ,  Chris W. Higgins ,  Christopher T. Paretti ,  Edward Stanley Ott, IV ,  Irfan Presswala

    IPC分类号： G06Q30/00 ,  G06Q40/00

    CPC分类号： G06Q30/0251 ,  G06Q30/02 ,  G06Q40/04

    摘要： A method and system for serving advertisement or sponsored content information is provided. The method employed by the system may include receiving a request to communicate advertisement or sponsored content information to ad serving devices that match a selection criteria, locating ad serving devices that match the received selection criteria, and serving advertisements or sponsored content information to located ad serving devices. Economic terms associated with the ad serving devices may also be received. Advertisers may be charged and the revenue generated distributed among a carrier network owner, ad serving device owners, and/or the owner of the ad serving system. A request to display the advertisement or sponsored content information and instructions for displaying the advertisement or sponsored content information may be communicated to individuals in control of the ad serving devices and an acceptance of the request to display the advertisement may be received.

    摘要翻译： 提供了用于服务广告或赞助内容信息的方法和系统。 系统采用的方法可以包括接收将广告或赞助的内容信息传递给符合选择标准的广告服务设备的请求，定位与接收到的选择标准相匹配的广告服务设备，以及向定位的广告投放服务广告或赞助的内容信息 设备。 也可以接收与广告投放设备相关联的经济术语。 广告商可能会收取费用，并分配给运营商网络所有者，广告投放设备所有者和/或广告投放系统的所有者。 显示广告或赞助内容信息的请求以及用于显示广告或赞助的内容信息的指令可以在控制广告服务设备时传达给个人，并且可以接收对显示广告的请求的接受。

    REAL-TIME DISTRIBUTION OF TARGETED ADVERTISEMENT AND SPONSORED CONTENT
    6.
    发明申请
    REAL-TIME DISTRIBUTION OF TARGETED ADVERTISEMENT AND SPONSORED CONTENT 审中-公开
    目标广告的实时分配和赞助内容

    公开(公告)号：US20100114709A1

    公开(公告)日：2010-05-06

    申请号：US12264479

    申请日：2008-11-04

    申请人： Athellina Athsani ,  Marc Davis ,  Marco Boerries ,  Chris Kalaboukis ,  Joseph O'Sullivan ,  Chris W. Higgins ,  Christopher T. Paretti ,  Edward Stanley Ott, IV ,  Irfan Presswala

    发明人： Athellina Athsani ,  Marc Davis ,  Marco Boerries ,  Chris Kalaboukis ,  Joseph O'Sullivan ,  Chris W. Higgins ,  Christopher T. Paretti ,  Edward Stanley Ott, IV ,  Irfan Presswala

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/0267 ,  G06Q30/02 ,  G06Q30/0269

    摘要： A method and system for serving advertisement or sponsored content information is provided. The method employed by the system may include receiving information that describes the capabilities of an ad serving device, receiving information that enables sensing the presence of individuals in a vicinity of the ad serving device, matching advertisement and/or sponsored content information to the ad serving device, and serving the advertisement and/or sponsored content information. Receiving presence information, matching, and serving of the advertisement and/or sponsored content information may occur in real-time. The ad serving device may be located at a fixed location or be portable and carried by an individual. Behaviors of individuals with portable devices may be determined and the advertisement and/or sponsored content information served may be related to the determined behavior.

    摘要翻译： 提供了用于服务广告或赞助内容信息的方法和系统。 系统使用的方法可以包括接收描述广告服务设备的能力的信息，接收能够感测广告服务设备附近的个人的存在的信息，将广告和/或赞助的内容信息匹配到广告投放 设备，并且服务于广告和/或赞助的内容信息。 可以实时地接收广告和/或赞助内容信息的呈现信息，匹配和服务。 广告投放设备可以位于固定位置，或者是可携带的并由个人承载。 可以确定具有便携式设备的个人的行为，并且所提供的广告和/或赞助的内容信息可能与确定的行为相关。

    Method and apparatus for social network marketing with brand referral
    10.
    发明授权
    Method and apparatus for social network marketing with brand referral 有权
    社交网络营销方法与设备，品牌推介

    公开(公告)号：US08560390B2

    公开(公告)日：2013-10-15

    申请号：US12041062

    申请日：2008-03-03

    申请人： Christopher William Higgins ,  Marc Davis ,  Joseph O'Sullivan

    发明人： Christopher William Higgins ,  Marc Davis ,  Joseph O'Sullivan

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0214 ,  G06Q50/01

    摘要： A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more goods likely to be benefit from the marketing scheme by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentives.

    摘要翻译： 服务提供者通过使用消费者，行为，品牌，消费品，广告商和倡导者的表征，在互动网络上消费商品，品牌或服务，以确定消费品，消费者和倡导者之间的三方匹配 。 匹配方法通过最大化个性化倡导的估计背景值来确定可能受益于营销计划的一种或多种商品。 此外，服务提供商捕获每场比赛中个性化倡导的价值，并以各种营销奖励的形式分配该价值。