公开(公告)号：US20130018893A1

公开(公告)日：2013-01-17

申请号：US13439200

申请日：2012-04-04

申请人： Marcus NELSON ,  Jager MCCONNELL ,  Ciara PETER

发明人： Marcus NELSON ,  Jager MCCONNELL ,  Ciara PETER

IPC分类号： G06F17/30

CPC分类号： G06Q30/02 ,  G06Q50/01

摘要： A method for identifying an influencer of a brand is disclosed. The method embodiment includes scanning social media objects published by at least one social networking entity to identify a first social media object posted by a first user and relating to a brand associated with a product, an enterprise, a service, a person, a concept, and/or a trackable object. The social media objects include messages, video and audio clips, and/or image files posted by a plurality of users. The method also includes calculating a brand influence score for the first user based on a plurality of influence factors. The brand influence score for the first user is compared to a threshold influence score, and the first user is identified as a brand influencer when the first user's brand influence score is greater than the threshold influence score.

摘要翻译： 公开了一种用于识别品牌的影响者的方法。 方法实施例包括扫描由至少一个社交网络实体发布的社交媒体对象，以识别由第一用户发布并涉及与产品，企业，服务，人，概念相关联的品牌的第一社交媒体对象， 和/或可跟踪对象。 社交媒体对象包括由多个用户发布的消息，视频和音频剪辑和/或图像文件。 该方法还包括基于多个影响因素计算第一用户的品牌影响分数。 将第一用户的品牌影响分数与阈值影响分数进行比较，当第一用户的品牌影响分数大于阈值影响分数时，将第一用户识别为品牌影响者。