公开(公告)号：US09311661B1

公开(公告)日：2016-04-12

申请号：US14018198

申请日：2013-09-04

申请人： Marin Software Incorporated

发明人： Wister Walcott ,  Florian Reichling ,  Joseph Barnett ,  Martin Betz

IPC分类号： G06Q40/00 ,  G06Q30/02

CPC分类号： G06Q30/0275 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q40/12

摘要： An estimated conversion rate for a desired advertisement term is calculated. A total number of conversion events for terms having a conversion rate is determined for each of a plurality of conversion rates, and data is generated that describes a first distribution function representing the conversion rates and the associated numbers of conversion rates. Additionally, data describing a second distribution function representing the probability of a given number of conversion events occurring is also generated. Based at least in part on the first distribution function and the second distribution function, the estimated conversion rate for the desired advertisement term is computed.