公开(公告)号：US09767500B2

公开(公告)日：2017-09-19

申请号：US13776810

申请日：2013-02-26

Applicant: MasterCard International Incorporated

Inventor： Oran Cummins ,  Garry Lyons ,  Matthew Hopkins ,  Prashant Sharma ,  Stephen Elder ,  Stephen Whitney ,  Richard Burdett ,  Tina Doran ,  Michael Friedman

IPC: G06Q30/06 ,  G06Q30/08

CPC classification number: G06Q30/0623

Abstract: A method for displaying product details on a consumer device includes: preparing digital media for display on the device; detecting whether the digital media includes at least one product available for purchase; receiving a plurality of product data sets, each set associated with a product identifier and product details for an available product, the product details including information to initiate a transaction for the product; identifying an index of products in the digital media, the index including for each product a display location and a product identification number; receiving an indication from a user identifying a selected product in the digital media based on a display location in the digital media of the product and/or selection from a listing of the product in the index; retrieving product details for the product based on the product identification number and the product identifier; and displaying the retrieved product details.