公开(公告)号：US10373193B2

公开(公告)日：2019-08-06

申请号：US12818157

申请日：2010-06-18

申请人： Matthew Richardson ,  Hrishikesh Bal ,  Deepak Bapna ,  Mikhail Bilenko ,  Anthony Crispo ,  Ewa Dominowska ,  Arunesh Gupta ,  Marty Kauhanen ,  Scott Schult

发明人： Matthew Richardson ,  Hrishikesh Bal ,  Deepak Bapna ,  Mikhail Bilenko ,  Anthony Crispo ,  Ewa Dominowska ,  Arunesh Gupta ,  Marty Kauhanen ,  Scott Schult

IPC分类号： G06Q30/02

摘要： In one embodiment, an evolving advertising system automatically optimizes internet advertising. A data storage unit 250 may store an evolving advertisement unit 320 with an advertisement characteristic according to an initial configuration parameter. A communication interface 280 may transmit the evolving advertisement unit 320 as part of a primary website 310. A processor 220 may alter the evolving advertisement unit 320 automatically upon a trigger event by changing the advertisement characteristic to follow an automatically generated configuration parameter to optimize an advertisement performance metric.

公开(公告)号：US20110313845A1

公开(公告)日：2011-12-22

申请号：US12818157

申请日：2010-06-18

申请人： Matthew Richardson ,  Hrishikesh Bal ,  Deepak Bapna ,  Mikhail Bilenko ,  Anthony Crispo ,  Ewa Dominowska ,  Arunesh Gupta ,  Marty Kauhanen ,  Scott Schult

发明人： Matthew Richardson ,  Hrishikesh Bal ,  Deepak Bapna ,  Mikhail Bilenko ,  Anthony Crispo ,  Ewa Dominowska ,  Arunesh Gupta ,  Marty Kauhanen ,  Scott Schult

IPC分类号： G06Q30/00 ,  G06Q10/00 ,  G06F15/18

CPC分类号： G06Q30/0243 ,  G06Q30/0244

摘要： In one embodiment, an evolving advertising system automatically optimizes internet advertising. A data storage unit 250 may store an evolving advertisement unit 320 with an advertisement characteristic according to an initial configuration parameter. A communication interface 280 may transmit the evolving advertisement unit 320 as part of a primary website 310. A processor 220 may alter the evolving advertisement unit 320 automatically upon a trigger event by changing the advertisement characteristic to follow an automatically generated configuration parameter to optimize an advertisement performance metric.

摘要翻译： 在一个实施例中，演进的广告系统自动优化互联网广告。 数据存储单元250可以根据初始配置参数存储具有广告特性的演进广告单元320。 通信接口280可以将演进的广告单元320作为主要网站310的一部分进行发送。处理器220可以通过改变广告特征来跟随自动生成的配置参数来优化广告来改变触发事件自动发展的广告单元320 性能指标。