公开(公告)号：US08660924B2

公开(公告)日：2014-02-25

申请号：US13252926

申请日：2011-10-04

申请人： Michael Hoch ,  Peter W. Stevenson ,  Kevin C. Dunn ,  Michael Mills ,  Roger Bradley-Jungemann

发明人： Michael Hoch ,  Peter W. Stevenson ,  Kevin C. Dunn ,  Michael Mills ,  Roger Bradley-Jungemann

IPC分类号： G06Q40/00

CPC分类号： G06Q30/0613 ,  G06N3/006 ,  G06Q30/0222 ,  G06Q30/0601 ,  G06Q30/0641 ,  G06Q40/08

摘要： The present invention employs branded virtual characters across multiple network platforms throughout various stages of complex transactions (eg, selling insurance). These characters initially engage prospective customers on a network platform, such as a social network, and persist over time across other network platforms (eg, university and company websites) to educate consumers until they are ready to purchase—e.g., from their “trusted advisor”—particular products and services offered by various providers. An extensible configuration tool (“Config Tool”) is provided to simplify the continued development of such a system, as well as customization of individual Product Modules (e.g., a Life Insurance Module) by product and service providers (e.g., insurance companies and employers) and other third-party developers (before and during runtime). This Config Tool provides a variety of extension points permitting virtual characters to be added and their appearance and behavior modified, along with the details of the products and services being offered.

摘要翻译： 本发明在复杂交易的各个阶段（例如销售保险）中跨多个网络平台使用品牌虚拟人物。 这些角色首先在网络平台（如社交网络）上接触潜在客户，并在其他网络平台（例如大学和公司网站）上持续存在，以便教育消费者，直到他们准备购买，例如从他们的“值得信赖的顾问 “各种提供商提供的关键产品和服务。 提供了一个可扩展的配置工具（“配置工具”），以简化此类系统的持续开发，以及产品和服务提供商（如保险公司和雇主）对个别产品模块（如人寿保险模块）的定制 ）和其他第三方开发人员（运行之前和之间）。 此配置工具提供了各种扩展点，允许添加虚拟字符，并修改其外观和行为，以及所提供的产品和服务的详细信息。

公开(公告)号：US20120330791A1

公开(公告)日：2012-12-27

申请号：US13252926

申请日：2011-10-04

申请人： Peter Stevenson ,  Kevin C. Dunn ,  Michael Mills ,  Michael Hoch ,  Roger Bradley-Jungemann

发明人： Peter Stevenson ,  Kevin C. Dunn ,  Michael Mills ,  Michael Hoch ,  Roger Bradley-Jungemann

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0613 ,  G06N3/006 ,  G06Q30/0222 ,  G06Q30/0601 ,  G06Q30/0641 ,  G06Q40/08

摘要： The present invention employs branded virtual characters across multiple network platforms throughout various stages of complex transactions (eg, selling insurance). These characters initially engage prospective customers on a network platform, such as a social network, and persist over time across other network platforms (eg, university and company websites) to educate consumers until they are ready to purchase—e.g., from their “trusted advisor”—particular products and services offered by various providers. An extensible configuration tool (“Config Tool”) is provided to simplify the continued development of such a system, as well as customization of individual Product Modules (e.g., a Life Insurance Module) by product and service providers (e.g., insurance companies and employers) and other third-party developers (before and during runtime). This Config Tool provides a variety of extension points permitting virtual characters to be added and their appearance and behavior modified, along with the details of the products and services being offered.

摘要翻译： 本发明在复杂交易的各个阶段（例如销售保险）中跨多个网络平台使用品牌虚拟人物。 这些角色最初在网络平台（如社交网络）上接触潜在客户，并在其他网络平台（例如大学和公司网站）上持续存在，以便教育消费者，直到他们准备购买 - 例如，从其值得信赖的顾问 - 各种提供商提供的特定产品和服务。 提供了可扩展配置工具（Config Tool），以简化这种系统的持续开发，以及产品和服务提供商（如保险公司和雇主）对个别产品模块（如人寿保险模块）的定制和 其他第三方开发者（运行前和运行时）。 此配置工具提供了各种扩展点，允许添加虚拟字符，并修改其外观和行为，以及所提供的产品和服务的详细信息。