公开(公告)号：US20210035151A1

公开(公告)日：2021-02-04

申请号：US16527694

申请日：2019-07-31

申请人： Microsoft Technology Licensing, LLC

发明人： Liu Yang ,  David Pardoe ,  Ruoyan Wang ,  Onkar A. Dalal

IPC分类号： G06Q30/02 ,  G06N20/00

摘要： Techniques for using attention events for audience expansion are provided. In one technique, first interaction data that indicates multiple interactions by the first entity with multiple content items is stored. The interactions includes an interaction that is based on an amount of time that content within one of the content items was presented to the first entity. Based on the first interaction data, similarity data that identifies one or more content delivery campaigns that are similar to a particular content delivery campaign is generated. Second interaction data that indicates interaction(s) by a second entity with content item(s) is stored. Based on the second interaction data and the similarity data, association data that associates the second entity with the particular content delivery campaign is stored. The association data may be used to identify the particular campaign in response to receiving a content request from a computing device of the second entity.

公开(公告)号：US20200160398A1

公开(公告)日：2020-05-21

申请号：US16192565

申请日：2018-11-15

申请人： Microsoft Technology Licensing, LLC

发明人： Ruoyan Wang ,  Liu Yang ,  Dan Shacham ,  Gaurav Chandalia

IPC分类号： G06Q30/02

摘要： Technologies for associating an entity with a content delivery campaign are provided. Disclosed techniques include determining a first value of a profile attribute of the entity. A particular node that matches the first value is identified from a value tree of nodes. A parent node of the particular node is identified from the value tree. Child nodes of the parent node are identified, where the child nodes do not include the particular node. Values from the child nodes are then associated with the profile attribute of the entity. A particular value is received for a particular targeting criterion of the content delivery campaign. It is determined whether the particular value matches a value of the child nodes, where the particular value does not match the first value. In response to determining that the particular value matches a value of the child nodes, associating the entity with the content delivery campaign.