公开(公告)号：US20170372362A1

公开(公告)日：2017-12-28

申请号：US15192810

申请日：2016-06-24

Applicant: Microsoft Technology Licensing, LLC

Inventor： Marcel Gavriliu ,  Jie Liu ,  Nissanka Arachchige Bodhi Priyantha ,  Michel Goraczko ,  Di Wang ,  Gerald Reuben DeJean ,  Nagendra V. Kolluru ,  Murali Nallappa ,  Vaidyaraman Sambasivam ,  Manish Agrawal ,  Srinivasa Reddy Neerudu ,  Dimitrios Lymberopoulos ,  Mohammed Shoaib

IPC: G06Q30/02

CPC classification number: G06Q30/0259 ,  G06Q30/0251 ,  G06Q30/0261 ,  G06Q30/0269 ,  G06Q30/0275

Abstract: Providing discounts to users in a physical store location. The method includes detecting that a user has stopped at a given location in the physical store. The method further includes, based on the location, identifying a set of products. The method further includes, providing an identification of the set of products to an ad server. At the ad server an auction is initiated between different product promoters to identify ads to be provided to the user. The method further includes, receiving from the ad server one or more ads to be provided to the user based on the results of the ad auction. The method further includes, providing the one or more ads to the user.