公开(公告)号：US10445840B2

公开(公告)日：2019-10-15

申请号：US14170322

申请日：2014-01-31

Applicant: Microsoft Technology Licensing, LLC

Inventor： Lihong Pei ,  Kai Wei ,  Nihar N. Mehta ,  Ashvin Kannan ,  Deepak Agarwal ,  Guangyu Dong

IPC: G06Q30/00 ,  G06Q50/00 ,  G06Q30/02 ,  H04L29/08 ,  H04L29/06

Abstract: A system and method optionally includes or utilizes a processor may receive a request for social network content for display in a position of a plurality of sponsored content positions in a newsfeed of a social network interface, each of the plurality of sponsored content positions having a position criterion, at least two of the plurality of sponsored content positions having a different position criterion and identify a sponsored content item of a plurality of sponsored content items stored on a database based, at least in part, on a characteristic of the sponsored content item meeting the position criterion and a bid associated with the sponsored content item. A transmitter may transmit the sponsored content item from the processor to a server for display on a user interface.