公开(公告)号：US20040059820A1

公开(公告)日：2004-03-25

申请号：US10424244

申请日：2003-04-28

Applicant: Nortel Networks Limited

Inventor： Mark J. Holden ,  Scott L. Orton ,  Julie R. Simons

IPC: G06F015/16

CPC classification number: H04L65/1006 ,  G06Q30/02 ,  H04L29/06027 ,  H04L65/605 ,  H04L65/608 ,  H04M3/4878 ,  H04M7/0036 ,  H04M7/126

Abstract: A communications system includes a packet-based data network to which are coupled various network elements. At least some of the network elements are capable of participating in real-time interactive communications sessions over the data network. Protocols that provide for such communications sessions include Session Initiation Protocol (SIP) and the H.323 Recommendation. The data network includes subscriber systems that are capable of receiving advertising information in one or more messages communicated from a service provider system over the data network. The service provider system identifies the types of advertising information that may be of interest to one or more users at the subscriber systems. The service provider system is able to receive the advertising information from a data warehouse source, which may collect transaction information, such as retail transaction information, from retail sources. The advertising information provided by the service provider system may include locator information (which may be in the form of an address or uniform resource locator) that a subscriber system may use to establish a real-time interactive communication session with the source of the advertising information.

Abstract translation: 通信系统包括耦合各种网络元件的基于分组的数据网络。 至少一些网络元件能够通过数据网络参与实时交互式通信会话。 提供此类通信会话的协议包括会话发起协议（SIP）和H.323建议书。 数据网络包括能够在通过数据网络从服务提供商系统传送的一个或多个消息中接收广告信息的用户系统。 服务提供商系统识别订户系统上一个或多个用户可能感兴趣的广告信息的类型。 服务提供商系统能够从数据仓库来源接收广告信息，数据仓库来源可以从零售来源收集诸如零售交易信息的交易信息。 由服务提供商系统提供的广告信息可以包括用户系统可用于与广告信息的来源建立实时交互式通信会话的定位器信息（其可以是地址或统一资源定位符的形式） 。