公开(公告)号：US20200273095A1

公开(公告)日：2020-08-27

申请号：US16286812

申请日：2019-02-27

Applicant: Oath Inc.

Inventor： Yair Koren ,  Michal Aharon ,  Abraham Shahar ,  Assaf Keret ,  Tal Cohen ,  Yohay Kaplan

IPC: G06Q30/08

Abstract: One or more computing devices, systems, and/or methods for generating bid values are provided. A content item and/or a budget associated with the content item may be identified. A target spend data structure associated with the content item may comprise a plurality of target spend values associated with a plurality of sub-periods of time within a first instance of a period of time. A first update target spend value, associated with a second instance of a first sub-period of time, may be generated based upon a first budget factor calculation associated with the first instance of the first sub-period of time and a second budget factor calculation associated with the first instance of the period of time. A first bid value for presenting the first content item at the second instance of the first sub-period of time may be generated based upon the first update target spend value.