公开(公告)号：US20210012415A1

公开(公告)日：2021-01-14

申请号：US16505916

申请日：2019-07-09

Applicant: Oath Inc.

Inventor： Natalia Silberstein ,  Oren Shlomo Somekh ,  Yair Koren ,  Michal Aharon ,  Tingyi Wu ,  Dror Porat

IPC: G06Q30/08 ,  G06F17/18

Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined based upon a user profile associated with the client device. A content item score, of content item scores associated with the content items, may be generated based upon the probability, a click probability and/or a bid value associated with the content item. The content item may be selected from the content items for presentation via the client device based upon the content item scores. The content item may be transmitted to the client device.

公开(公告)号：US11544777B2

公开(公告)日：2023-01-03

申请号：US16505916

申请日：2019-07-09

Applicant: Oath Inc.

Inventor： Natalia Silberstein ,  Oren Shlomo Somekh ,  Yair Koren ,  Michal Aharon ,  Tingyi Wu ,  Dror Porat

IPC: G06Q30/00 ,  G06Q30/08 ,  G06F17/18

Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined based upon a user profile associated with the client device. A content item score, of content item scores associated with the content items, may be generated based upon the probability, a click probability and/or a bid value associated with the content item. The content item may be selected from the content items for presentation via the client device based upon the content item scores. The content item may be transmitted to the client device.

公开(公告)号：US20210125220A1

公开(公告)日：2021-04-29

申请号：US16661021

申请日：2019-10-23

Applicant: Oath Inc.

Inventor： Alexander Zlotnik ,  Yair Koren ,  Abraham Shahar ,  Dror Porat

IPC: G06Q30/02

Abstract: One or more computing devices, systems, and/or methods for determining expected revenue thresholds for presentation of content items via client devices are provided. During a first period of time, whether to present a first content item via a first client device may be determined based upon a comparison of a first expected revenue associated with the first content item with a first expected revenue threshold. A first revenue value associated with presentation of content items via client devices within the first period of time may be determined. The first expected revenue threshold may be modified to generate a second expected revenue threshold based upon the first revenue value and a target revenue value. Whether to present a second content item via a second client device may be determined based upon a comparison of a second expected revenue associated with the second content item with the second expected revenue threshold.