公开(公告)号：US11182390B2

公开(公告)日：2021-11-23

申请号：US16731108

申请日：2019-12-31

Applicant: Oath Inc.

Inventor： Lakshmi Narayan Bhamidipati ,  Ravi Kant ,  Yohay Kaplan ,  Alexander Shtof

IPC: G06F17/10 ,  G06F16/2457 ,  G06F16/248

Abstract: One or more computing devices, systems, and/or methods for selecting content items for presentation via client devices are provided. A content event associated with a content item performed by a client device may be detected. The content item may be associated with an entity. A conversion event, associated with the entity, performed by the client device may be detected. A duration of time between the content event and the conversion event may be determined. An attribution score may be determined based upon the duration of time. A plurality of attribution scores, comprising the attribution score, may be stored in an attribution data structure associated with the content item. Responsive to receiving a request for content associated with a second client device, the content item may be selected from a plurality of content items for presentation via the second client device based upon the attribution data structure.

公开(公告)号：US20210200774A1

公开(公告)日：2021-07-01

申请号：US16731108

申请日：2019-12-31

Applicant: Oath Inc.

Inventor： Lakshmi Narayan Bhamidipati ,  Ravi Kant ,  Yohay Kaplan ,  Alexander Shtof

IPC: G06F16/2457 ,  G06F16/248

Abstract: One or more computing devices, systems, and/or methods for selecting content items for presentation via client devices are provided. A content event associated with a content item performed by a client device may be detected. The content item may be associated with an entity. A conversion event, associated with the entity, performed by the client device may be detected. A duration of time between the content event and the conversion event may be determined. An attribution score may be determined based upon the duration of time. A plurality of attribution scores, comprising the attribution score, may be stored in an attribution data structure associated with the content item. Responsive to receiving a request for content associated with a second client device, the content item may be selected from a plurality of content items for presentation via the second client device based upon the attribution data structure.