公开(公告)号：US10747788B2

公开(公告)日：2020-08-18

申请号：US15332838

申请日：2016-10-24

Applicant: Oath Inc.

Inventor： Csaba Kecskemeti ,  Robert Ormandi

IPC: G06F16/30 ,  G06F16/29 ,  G06F16/28

Abstract: A method and apparatus for determining geographic clusters of geographical content may include computation of a first evaluation metric. The first evaluation metric may be descriptive of a distribution of geo-location points within a cluster of a plurality of geographic clusters. A second evaluation metric may also be computed that is descriptive of coherence of the plurality of geographic clusters. Geo-location points of the geographical content may be clustered based, at least in part on the first and second evaluation metrics.

公开(公告)号：US10559004B2

公开(公告)日：2020-02-11

申请号：US14874153

申请日：2015-10-02

Applicant: Oath Inc.

Inventor： Hongxia Yang ,  Robert Ormandi ,  Han-Yun Tsao ,  Quan Lu

IPC: G06Q30/02 ,  G06N7/00

Abstract: The present disclosure relates to a computer system configured establish and utilize a database for online ad realization prediction in an ad display platform associated with N parties, wherein N is a positive integral greater than 1. The computer system is configured obtain a party hierarchy for each of the N parties including a plurality of features of the party; select a target ad display event including N features, each of the N features corresponding to a node in a party hierarchy; obtain a prior probability reflecting an unconditional probability of ad realization occurrence at the target ad display event among all possible ad display events; for each of the N features: determine a marginal prior probability by decomposing components associated with the other N−1 features from the prior probability; determine a marginal posterior probability based on the marginal prior probability; and save the marginal posterior probability in the corresponding node of the party hierarchy.