公开(公告)号：US12131351B2

公开(公告)日：2024-10-29

申请号：US17465350

申请日：2021-09-02

申请人： P39 Tech LLC

发明人： Alex White ,  Jonathan Schler ,  Pninit Dvir-Sheps ,  Irit Goren ,  Moriya Weinberg ,  Arnon Brouner

IPC分类号： G06Q30/0273 ,  G06F16/28

CPC分类号： G06Q30/0275 ,  G06F16/285

摘要： A method and system for enriching bid requests for real-time bidding on a digital advertisement placement are provided. The method comprises processing a received bid request to extract at least one data point, wherein the bid request is received from a website requesting placement of a digital advertisement; causing generation of at least one enriched data point based on the at least one extracted data point; and associating the at least one enriched data point with the received bid request to allow a refined real-time bidding on a placement of a digital advertisement in a webpage of the website in response to the bid on the received bid request.