Business planner
    3.
    发明授权
    Business planner 有权
    业务规划师

    公开(公告)号:US08108249B2

    公开(公告)日:2012-01-31

    申请号:US10302406

    申请日:2002-11-22

    IPC分类号: G06Q10/00 G06Q30/00

    摘要: A method and system for predicting the profit attributable to a proposed sales promotion of a product, wherein the product has a wholesale price and a manufacturing cost per unit sales, including establishing a base volume for sales of the product in the absence of promotions; determining a sales lift for the plurality of single promotions; and correlating the sales lift with promotion information to provide a sales lift model. The method and system also include proposing a promotion having a cost per unit sales for a promotion time period and having a planned sale price for the product; applying the sales lift model to the proposed promotion to predict sales of the product for the promotion time period; and calculating manufacturer profit based upon the product's predicted sales, cost per unit sales for promotion, wholesale price, and manufacturing cost per unit sales during the promotion time period.

    摘要翻译: 一种用于预测产品推荐促销的利润的方法和系统,其中产品具有批发价格和单位销售的制造成本,包括在没有促销的情况下建立销售产品的基数; 确定多个单次促销的销售电梯; 并将销售电梯与促销信息相关联,以提供销售电梯模型。 该方法和系统还包括提议在促销期间具有每单位销售成本并且具有该产品的计划销售价格的促销; 将销售电梯模型应用于推荐期间,以推广促销期间销售产品; 并根据产品预计销售额,促销单位销售成本,批发价格和促销期间每单位销售成本计算制造商利润。