公开(公告)号：US20190132645A1

公开(公告)日：2019-05-02

申请号：US16174607

申请日：2018-10-30

Applicant: SAMSUNG ELECTRONICS CO., LTD.

Inventor： Sung Won KIM ,  Do Sung KIM ,  Young Joon YOO ,  Hyun Don YOON ,  Bong Seok LEE ,  Hee Ran LEE

IPC: H04N21/454 ,  H04N21/433 ,  H04N21/458 ,  H04N21/466 ,  H04N21/45

Abstract: An electronic apparatus is provided. The electronic apparatus includes a memory in which information relating to a user viewing history is stored, and a processor configured to identify a user-preferred content based on the stored viewing history information, and to provide information corresponding to the identified preferred content. The processor is further configured to, based on content that is being provided to the user including an advertisement that is not preferred by the user, provide information to the user corresponding to the identified user-preferred content.