公开(公告)号：US20160275544A1

公开(公告)日：2016-09-22

申请号：US15070595

申请日：2016-03-15

Applicant: Electronics and Telecommunications Research Institute ,  Samsung Electronics Co., Ltd.

Inventor： Seng Kyoun JO ,  Jong Ho LEA ,  Dong Min PARK ,  Kwang Il HWANG ,  Won RYU ,  Il Gu JUNG

IPC: G06Q30/02

CPC classification number: G06Q30/0242

Abstract: The present disclosure relates to an advertisement effect analysis apparatus and an advertisement effect analysis method. Specifically, the advertisement effect analysis method collects an advertisement viewing history of a user, determines a display state of an advertisement displayed to a user and a user response, and analyzes an effect of the advertisement displayed to the user based on a determination result.

Abstract translation: 本公开涉及广告效果分析装置和广告效果分析方法。 具体地，广告效果分析方法收集用户的广告观看历史，确定向用户显示的广告的显示状态和用户响应，并且基于确定结果来分析对用户显示的广告的效果。

公开(公告)号：US20180027296A1

公开(公告)日：2018-01-25

申请号：US15549536

申请日：2016-02-04

Applicant: SAMSUNG ELECTRONICS CO., LTD.

Inventor： Jong Ho LEA ,  Yong Suk CHOI ,  Woo Seok KIM

IPC: H04N21/475 ,  H04N21/482 ,  H04N21/45

CPC classification number: H04N21/4756 ,  H04N21/4516 ,  H04N21/4663 ,  H04N21/4667 ,  H04N21/4668 ,  H04N21/475 ,  H04N21/482 ,  H04N21/4826

Abstract: An image processing apparatus including: a display configured to display an image of content; a storage configured to store information about the content; a communicator configured to communicate with an external apparatus that provides information about recommendation to the content; and at least one processor configured to determine rating information predicted with regard to the content, store the rating information in the storage, receive rating information updated with regard to the content from the external apparatus in response to a user's request, and provide recommendation information about the content based on the predicted rating information stored in the storage and the updated rating information received from the external apparatus.

公开(公告)号：US20160239871A1

公开(公告)日：2016-08-18

申请号：US15045803

申请日：2016-02-17

Applicant: Electronics and Telecommunications Research Institute ,  SAMSUNG ELECTRONICS CO., LTD.

Inventor： Cho Rong YU ,  Jong Ho LEA ,  Dong Min PARK ,  Kwang Il HWANG ,  Won RYU ,  Il Gu JUNG

IPC: G06Q30/02

CPC classification number: G06Q30/0264

Abstract: The present disclosure relates to an advertisement providing server and an advertisement schedule generating method performed by the advertisement providing server. Specifically, the advertisement schedule generating method collects an advertisement viewing history of a user and schedules an advertisement suitable for the user by time based on the advertisement viewing history.

Abstract translation: 本公开涉及由广告提供服务器执行的广告提供服务器和广告调度生成方法。 具体地，广告调度生成方法收集用户的广告观看历史，并基于广告观看历史按​​时间安排适合用户的广告。