公开(公告)号：US20240064368A1

公开(公告)日：2024-02-22

申请号：US18386485

申请日：2023-11-02

Applicant: Samsung Electronics Co., Ltd.

Inventor： Youngjin KIM ,  Jongwon KWAK ,  Yeonjoon KIM ,  Taesoo KIM ,  Hyungyeon KIM ,  Hyunjin PARK ,  Suwon SEO ,  Byeongcheol LEE ,  Dahee JEONG ,  Younjeong CHO

IPC: H04N21/433 ,  G06Q30/0241

CPC classification number: H04N21/4331 ,  G06Q30/0277

Abstract: An electronic apparatus that (a) receives first data from a server, the first data including a first section in which first content data of requested content is included and a second section in which advertisement content data is insertable, but is not inserted, (b) controls the display to output a portion of content corresponding to the first content data, (c) receives second data while the portion of the content is being output by the display, the second data including a first section in which second content data of the requested content is included and a second section into which advertisement content data is inserted, and (d) controls the display to output advertisement content corresponding to the advertisement content data inserted into the second section of the received second data, based on a current playback point of the content corresponding to the first content data and the second content data.