公开(公告)号：US20190272560A1

公开(公告)日：2019-09-05

申请号：US16292741

申请日：2019-03-05

Applicant: Samsung Electronics Co., Ltd. ,  Cheil Worldwide Inc.

Inventor： Jaehyuck SHIN ,  Sanghyo KIM ,  Changsoo MOON ,  Kichan RYU ,  Daewon CHO

IPC: G06Q30/02 ,  G06N3/08 ,  G06N3/04 ,  G09G5/00 ,  A63F13/61 ,  A63F13/25

Abstract: An electronic device is provided. The electronic device includes a display, a communicator, and a processor configured to recognize a context in a game which is running in the electronic device, receive an advertisement content from an external server through the communicator, modify the received advertisement content based on the context, and control the display to display a game screen in which the modified advertisement content is inserted.

公开(公告)号：US20210279765A1

公开(公告)日：2021-09-09

申请号：US17261298

申请日：2019-05-08

Applicant: SAMSUNG ELECTRONICS CO., LTD. ,  CHEIL COMMUNICATIONS INC.

Inventor： Jaehyuck SHIN ,  Sanghyo KIM ,  Changsoo MOON ,  Kichan RYU ,  Daewon CHO

IPC: G06Q30/02

Abstract: An advertisement mediating system includes: a communicator configured to receive, from a first device, information about content into which an advertisement is to be inserted and information about an inventory included in the content, and transmitting, to one or more second devices, the information about the content and the information about the inventory; a memory storing one or more instructions; and a processor configured to execute the one or more instructions stored in the memory, wherein the processor is configured to execute the one or more instruction to perform, when a request for inserting the advertisement into the inventory is received from the one or more second devices, a control operation of selecting advertisement content from among a plurality of pieces of advertisement content corresponding to the one or more second devices, receiving the selected advertisement content, and transmitting the advertisement content to a third device that executes the content.