公开(公告)号：US06381362B1

公开(公告)日：2002-04-30

申请号：US09288779

申请日：1999-04-08

申请人： Sanjay Deshpande ,  Praful Naphade ,  C V K Rao ,  Kamal Bhadada ,  Venkat Rangan

发明人： Sanjay Deshpande ,  Praful Naphade ,  C V K Rao ,  Kamal Bhadada ,  Venkat Rangan

IPC分类号： G06K900

CPC分类号： H04N5/2723 ,  H04N5/272 ,  H04N5/275

摘要： A system for presenting a virtual advertisement or other virtual content in a sequences of frames of a video presentation utilizes data identifying a candidate region in the sequence of frames, a pixel signature for the region, the signature comprising a range of R, G, B values for pixels based on a standard deviation from an average value, and stored virtual content, such as an advertisement, to be implanted in the candidate region or regions. In operation, as frames having the candidate region are processed by an integration system, the alternative virtual content is substituted by default for the candidate region, except if a pixel value in the region falls outside the pixel signature range. The result is an ad that appears to be on a surface in the video presentation, as images that come between the ad and the viewer occlude the advertisement. Apparatus and methods for providing the video presentation and data sets for regions and advertisements are disclosed as well. Methods are provided for selecting candidate regions and for implanting virtual content in various embodiments.

摘要翻译： 用于在视频呈现的帧序列中呈现虚拟广告或其他虚拟内容的系统利用识别帧序列中的候选区域的数据，该区域的像素签名，该签名包括R，G，B的范围 基于与平均值的标准偏差的像素的值以及待植入在候选区域中的存储的诸如广告的虚拟内容。 在操作中，由于具有候选区域的帧由集成系统处理，除了该区域中的像素值落在像素签名范围之外，替代虚拟内容被替换为候选区域。 结果是在视频演示文稿中似乎是表面的广告，因为广告和观众之间的图像会遮挡广告。 还公开了用于提供用于区域和广告的视频呈现和数据集的装置和方法。 提供了用于在各种实施例中选择候选区域和用于植入虚拟内容的方法。