公开(公告)号：US20230281660A1

公开(公告)日：2023-09-07

申请号：US18314594

申请日：2023-05-09

Applicant: Shopify Inc.

Inventor： Marek KUDLACZ ,  Peter James McCRACKEN

IPC: G06Q30/0251 ,  G06F16/903

CPC classification number: G06Q30/0251 ,  G06F16/90335 ,  G06Q30/0248

Abstract: Methods and systems for serving advertisement objects on an advertising platform are disclosed. The advertising platform detects invalid activity related to advertisement objects served in response to a request, and identifies a source associated with the invalid activity. In response to detection of the invalid activity, at least one decoy advertisement object is served in response to further requests originating from the identified source. The decoy advertisement object is an advertisement object that is processed by the advertising platform differently from regular advertisement objects that are served by the advertising platform in response to requests from other sources.

公开(公告)号：US20220180395A1

公开(公告)日：2022-06-09

申请号：US17112813

申请日：2020-12-04

Applicant: Shopify Inc.

Inventor： Marek KUDLACZ ,  Peter James MCCRACKEN

IPC: G06Q30/02 ,  G06F16/903

Abstract: Methods and systems for serving advertisement objects on an advertising platform are disclosed. The advertising platform detects invalid activity related to advertisement objects served in response to a request, and identifies a source associated with the invalid activity. In response to detection of the invalid activity, at least one decoy advertisement object is served in response to further requests originating from the identified source. The decoy advertisement object is an advertisement object that is processed by the advertising platform differently from regular advertisement objects that are served by the advertising platform in response to requests from other sources.

公开(公告)号：US20220180393A1

公开(公告)日：2022-06-09

申请号：US17112796

申请日：2020-12-04

Applicant: Shopify Inc.

Inventor： Marek KUDLACZ

IPC: G06Q30/02 ,  G06F21/57

Abstract: Methods and systems for detecting invalid activity related to served advertisement objects are disclosed. An advertising platform performs invalid activity detection using a first detection threshold. User-initiated indicators of possible invalid activity on the advertising platform are received. The user-initiated indicators originate from multiple user accounts associated with the advertising platform. In response to the received user-initiated indicators of possible invalid activity, invalid activity detection is performed using a second detection threshold that is more sensitive than the first detection threshold.